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Advertising is a fickle mistress. She is an impossible-to-pin-down shape shifter. A flirtatious vixen who changes in accordance with her mercurial moods. She is hard to pursue, but pursue her we must. Her trends, her styles and her passions are on display every day. We explore them in our blog, Piping Fresh. Imbibe along with us.



Social Media and Your Inner Stalker
By Agency Creative   
Wednesday, May 16 2012
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Nobody wants to be that creep hiding in the bushes or the lovesick girl who draws hearts and rainbows around Justin Bieber’s name. Nevertheless, a recent survey reveals that Social Media seems to be successfully tapping into our “inner stalker.”
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Re-Gen: America's Next Consumers
By Agency Creative   
Friday, May 11 2012
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“Re-Gen”––It’s a term dubbed recently by trend caster, Tammy Erickson, in a recent Harvard Business Review article. Re-Gen is that new breed of American consumer who has weathered the storms of the great recession of 2008 and the recovery of 2011. The “re” in Re-Gen comes from the things this generation has had to come face to face with: re-cession, re-ality, re-straint, and re-sponsibilty.
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6 Ways to Pour on SEO Freshness
By Agency Creative   
Tuesday, May 01 2012
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Google’s recent freshness update represents a significant sea change in SEO. Google believes that search results should be, in their words, “like warm cookies right out of the oven.” I’m sorry, were we talking about search engine optimization? I could really go for a cookie about now.

Anyway, here are 6 surefire ways to improve your organic ranking by leveraging Google’s latest freshness algorithm.
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Looking through Google-colored Glasses
By Agency Creative   
Wednesday, April 25 2012
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What’s smarter than a smartphone? Genius glasses. That’s right. Later this year, the ever-ubiquitous Google is set to come out with yet another digital innovation: Google specs. So now wearing glasses will not only make you look smarter, it will virtually raise your IQ. These Google-engineered spectacles will rest on your nose like a normal pair of eyeglass frames. The only difference is that looking through these glasses will be like staring at you computer. I know. It sounds like a bad Arnold Schwarzeneggar movie, right? The glasses are reported to use the same Android software that powers their smartphone.
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How SEO Video Can Help Your Ranking
By Agency Creative   
Friday, April 20 2012
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Remember the Trojan Horse? It was a sneaky tactic but it reversed the course of a losing war. SEO video is a lot like that. Why? It’s a fast, easy way to super-charge your organic ranking on Google. A recent Forrester study suggests that a website page that includes a video is 53 times more likely to achieve a page one listing on Google than a site without one. As a Dallas Advertising Agency dedicated to getting results, Agency Creative is making SEO video one of its highest priorities. “Most of our clients cannot outspend their competition, so we have to outsmart them,” explains Agency Creative president Mark Wyatt. “SEO video is one tactic that can make our clients sites work harder.” Dallas-based Agency Creative believes that there are at least 5 reasons for a CMO to demand SEO video as part of its brand’s SEO arsenal.
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