Was your last e-mail campaign a boon or a bust? The industry average for e-mail click-through is around 3%. Some e-blasts do better, some worse. Here are five ways to insure your campaign is firing on all cylinders:
1. Tantalize. The best way to get some attention is to tempt the reader to read further. Without spelling out the whole offer, let the reader know that there is something worthwhile at the end of that click-through trial.
2. A clear subject line. The subject line is where you will hook the reader. Make it a good one. Remember, it’s more about being clear than being cute.
3. Sell the sizzle. Lame copy is the quickest way to lose your prospect. Don’t sell the steak, sell the sizzle.
4. Added value. People see enough ads in a day. They are not going to go to the effort to open an e-mail that is clearly nothing but another ad. You need to give them something for their trouble. A discount. An insight. Something.
5. Set limits. A limited time offer gets more clicks than an open-ended one.
A strong e-mail campaign with the right offer can get anywhere from 7% to 14% click-through. Why settle for less?
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