So you’ve touched all the bases. You’re on Facebook, Twitter and Flickr. You are the mayor of Applebee’s on Foursquare and king of the hill on YouTube. But you know there has to be more. A few tweaks and you’ll be unstoppable. Here are some hints on how you can torque up your Social Media horsepower. Not so much commandments, really. More like suggestions:
1) Keep Content Relevent Focus on content that answers questions and solves problems. Eighty-six the fluff.
2) Be Transparent On the Web you have to be more see-through than the Invisible Man. Be open and honest. Let your customers know what’s going on. There are no secrets in the world of Social Media.
3) Be Consistent Post frequently. Tweet 4-10 times a day. Update often. If your blog maintains radio silence for too long, people will have no reason to check back.
4) Follow the Best Quite simply, the more you expose yourself to great content, the better yours will become.
5) Report the Trends Forecasting trends is not that hard. Stay alert and share what you see.
6) Make Virtual a Reality Get out and press the flesh with the folks you meet online. Don’t stay locked in your cyber castle.
7) Aggregate The Huffington Post is one of the most successful news sites on the Web. Where do they get their news? They aggregate it from other sites. Genius!
8) Integrate Integrate your Social Media with other tactics online and off. Make everything work together.
9) Use More Video We live in a visual society. Tell your story in a 2-minute video. Then distribute it far and wide.
10) Be Newsworthy Comment on what’s going on now. Make a few observations. Sound smart. After all, you are.
