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Monday, May 30 2011 |
Know Before You Go (KBYG) is a collaborative effort of Dallas area companies and organizations dedicated to lowering the number of child and juvenile drownings. This year, KBYG called on Agency Creative to help raise the visibility of their cause.”
“Agency Creative has consistently developed successful communication programs to promote the Dallas-area YMCAs,” explained Tamesha Kennerson, Dallas YMCA Associate V.P. of Marketing, “So we invited them to put their creativity to work for KBYG.”
KBYG is a shared partnership between the YMCA of Metropolitan Dallas, Children’s Medical Center, Alliance Data, Dallas area Safe Kids Coalition, Stearns® Brand Life Jackets and IPSSA Dallas.
“KBYG is helping to protect kids from drowning,” said Mark Wyatt, President of Agency Creative, “It wasn’t hard to find Dallas film directors, editorial houses and other Dallas professionals who were willing to donate their talent to help with this extremely important cause.”
The campaign consists of radio, outdoor boards, brochures, television and a new website at KnowBeforeYouGo.org.
“Once again, Agency Creative has knocked it out of the park with keen strategic thinking and heart-felt creativity” said Kennerson.
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