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Monday, October 17 2011 |
We’ve just launched a new branding initiative for ccrd partners, a national Mechanical, Electrical, Plumbing engineering and Commissioning firm headquartered in Dallas, TX. The re-branding includes a new strategic platform, logo, website and print campaign.
Agency Creative met with the key ccrd stakeholders in a brand immersion session that helped the firm articulate their brand’s uniqueness. Then we went to work developing a creative expression of this singular difference.
“These folks are not your typical pocket-protector wearing engineers. We realized they needed a brand promise that could flesh out the firm’s right-brain creativity as well as their left-brain precision,” stated Agency Creative President, Mark Wyatt.
“Thanks to Agency Creative, we have an effective brand position and message that’s as creative as we are,” said Terri Sullivan, ccrd’s Marketing Director.
ccrd is one of the country’s leading Mechanical/Electric/Plumbing engineering firms. Ccrd specializes in innovative, sustainable engineering solutions for hospital complexes, data centers, aviation facilities, high-security science & research labs and more. Founded in 1980, ccrd has offices across the country in Austin, Denver, Dallas, Houston, Phoenix, Miami, Nashville, Richmond and Washington, D.C. Their latest office opened in Kansas City this past June.
See the case study now »
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