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Tuesday, December 20 2011 |
We’ve just rebranded another company: Driven Solutions. Driven Solutions, headquartered in Carrollton, Texas, is a leading provider of roadside assistance, automotive protection, travel protection and shopping and travel discounts.
Formerly doing business as Drive America in the U.S. and Dominion Automobile Association in Canada, Driven Solutions has built its reputation on providing smart ancillary solutions for the auto, financial, insurance and affinity marketing industries. Driven Solutions provides ancillary services in all fifty states, Canada and the U.S. Virgin Islands.
“Our rebranding initiative was centered around one simple brand insight,” said Mark Wyatt, President of the Dallas-based advertising agency, “Driven Solutions is passionate about providing their clients with smart, customized solutions.”
The new marketing tagline says it all: Your Purpose. Our Passion.
“Agency Creative learned our business inside and out,” said Craig Hamway, CEO of Driven Solutions. “The new logo and tagline perfectly captures the attitude and focus of our organization.”
The integrated campaign includes a strategic brand position, name generation, logo development, website redesign and collateral pieces.
VIEW WORK »
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