|
Monday, January 09 2012 |
We’ve just launched a new membership campaign for Dallas, Arlington and Fort Worth YMCAs. The fully integrated campaign features pleas from children of various ages encouraging their parents to join the Y while the joining fees are discounted.
“This membership drive is designed to cut through the clutter of January weight loss and fitness advertising,” explained Hope Caldwell, Director of Marketing and Communication for YMCA of Metropolitan Forth Worth. “It uses little ones to encourage their parents to embrace a healthier lifestyle, spirit, mind and body. All by joining their nearby YMCA while the joining fees are low.”
The offer is simple: Families can join the Y to experience community and a healthier lifestyle during the month of January for as little as a dollar. “The sooner you join, the better the price” says super-imposed title at the end of each television commercial.
“This year’s membership campaign is definitely more out of the box,” said Mark Wyatt, President of the Dallas-based advertising agency. “But behind these cute, squirmy kids is a strategic brand insight that is the foundation of all the messaging.”
The integrated campaign includes digital banners, splash pages, Social Media, outdoor billboards, radio spots and television commercials targeted at DFW Metroplex families.
“Thanks to Agency Creative, the Dallas Y looks forward to exposing a record number of families to a better and stronger life,” said Tamesha Kennerson, Associate VP of Marketing for the YMCA of Metropolitan Dallas.
Dallas-based Agency Creative has been the agency of record for the Dallas, Arlington and Fort Worth Ys for the past three years.
“I laugh every time I watch these TV spots,” says Pamela Webb, Director of Corporate Communications for YMCA of Arlington. “So cute!”
VIEW WORK »
|
