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Tuesday, January 24 2012 |
This month, Agency Creative began airing cable television commercials for the YMCA membership campaign. So far, the results have been great. But there is one result we could not have anticipated. Our client, Hope Caldwell, Director of Marketing and Communication for YMCA of Metropolitan Forth Worth, shared with us a call she had received from their Westside branch. Apparently, a Y member had been playing racquetball when he suddenly went into cardiac arrest, collapsing and hitting his head. At the same moment, there was a Y staffer conducting a facility tour for a membership prospect. As fortune would have it, the prospect was an Emergency Medical Technician. The EMT swooped in and rendered aid to the victim while someone phoned 911. The Y member was revived and taken to the hospital. When asked about saving the man’s life, the EMT replied, “To think, I wouldn’t have even been here if it hadn’t been for those cute commercials.” Sometimes a compelling commercial can do more than we ever imagine.
VIEW THE CAMPAIGN THAT MADE IT HAPPEN »
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