Allied Affiliated Funding Case Study

Their Problem
Allied was expanding their U.S. reach and needed to change their company name, strengthen their brand image, and raise the visibility of their factoring company to universal banks and small to mid-sized companies alike.

Our Solution
Agency Creative first initiated a naming, logo and corporate identity effort followed by the creation of a new brand strategy platform – Transformation. An integrated campaign launch consisting of a new corporate Web site, print campaign, direct mail, e-marketing and sales collateral was developed using the new positioning – Transforming Your Options.

Results
This new multi-channel approach is in its early stages, but has proved to be successful for Allied in establishing top-of-mind awareness and a strong brand presence as an industry leader.

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