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By Agency Creative
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Monday, January 30 2012 |
Recently, consumers from 14 countries were asked what they thought about 100 global brands. The bottom line? 70% of the brands on the list were deemed irrelevant. In other words, 50,000 consumers said these 70 or so brands could totally disappear and they would not even notice. Ouch.
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By Agency Creative
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Wednesday, January 18 2012 |
On January 18, 2012 major players on the Internet staged a protest. Wikipedia went dark, Google hid their ubiquitous logo behind a censor’s black bar. It was all a reaction to the SOPA and PIPA bills now before Congress. The bills are the result of Hollywood lobbyists seeking stiffer anti-piracy legislation to protect their assets from rogue offshore websites. But the proposed bills are viewed by Internet heavy hitters as an assault on free speech and an ineffective means of fighting piracy.
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By Agency Creative
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Tuesday, January 17 2012 |
It may not be the most scientific way to conduct consumer research, but that hasn’t stopped Aaron Schwartz, founder of Modify, a line of trendy mix and match wrist watches. Having acquired a following of more than 2,000 Facebook users, the three-person company tapped its fans for some strategic insights.
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By Agency Creative
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Monday, January 09 2012 |
It’s that time, again. Time to promise ourselves we’ll eat better, get more rest and spend more quality time with our family. Yeah, right. That’s gonna happen. So before we all renege on our personal resolutions, let’s take a moment and make a few marketing resolutions for 2012:
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By Agency Creative
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Wednesday, December 28 2011 |
Whether the economy is on a slow upswing or about to roller coaster into a double dip tilt-a-whirl, one thing is clear. The baby boomer is one demographic that still has plenty of spending money. Perhaps, that’s why AARP is launching a new online network.
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