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Tuesday, January 24 2012 |
This month, Agency Creative began airing cable television commercials for the YMCA membership campaign. So far, the results have been great. But there is one result we could not have anticipated. Our client, Hope Caldwell, Director of Marketing and Communication for YMCA of Metropolitan Forth Worth, shared with us a call she had received from their Westside branch. Apparently, a Y member had been playing racquetball when he suddenly went into cardiac arrest, collapsing and hitting his head. At the same moment, there was a Y staffer conducting a facility tour for a membership prospect. As fortune would have it, the prospect was an Emergency Medical Technician. The EMT swooped in and rendered aid to the victim while someone phoned 911. The Y member was revived and taken to the hospital. When asked about saving the man’s life, the EMT replied, “To think, I wouldn’t have even been here if it hadn’t been for those cute commercials.” Sometimes a compelling commercial can do more than we ever imagine.
VIEW THE CAMPAIGN THAT MADE IT HAPPEN » |
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Monday, January 09 2012 |
We’ve just launched a new membership campaign for Dallas, Arlington and Fort Worth YMCAs. The fully integrated campaign features pleas from children of various ages encouraging their parents to join the Y while the joining fees are discounted.
“This membership drive is designed to cut through the clutter of January weight loss and fitness advertising,” explained Hope Caldwell, Director of Marketing and Communication for YMCA of Metropolitan Forth Worth. “It uses little ones to encourage their parents to embrace a healthier lifestyle, spirit, mind and body. All by joining their nearby YMCA while the joining fees are low.”
The offer is simple: Families can join the Y to experience community and a healthier lifestyle during the month of January for as little as a dollar. “The sooner you join, the better the price” says super-imposed title at the end of each television commercial.
“This year’s membership campaign is definitely more out of the box,” said Mark Wyatt, President of the Dallas-based advertising agency. “But behind these cute, squirmy kids is a strategic brand insight that is the foundation of all the messaging.”
The integrated campaign includes digital banners, splash pages, Social Media, outdoor billboards, radio spots and television commercials targeted at DFW Metroplex families.
“Thanks to Agency Creative, the Dallas Y looks forward to exposing a record number of families to a better and stronger life,” said Tamesha Kennerson, Associate VP of Marketing for the YMCA of Metropolitan Dallas.
Dallas-based Agency Creative has been the agency of record for the Dallas, Arlington and Fort Worth Ys for the past three years.
“I laugh every time I watch these TV spots,” says Pamela Webb, Director of Corporate Communications for YMCA of Arlington. “So cute!”
VIEW WORK » |
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Tuesday, December 20 2011 |
We’ve just rebranded another company: Driven Solutions. Driven Solutions, headquartered in Carrollton, Texas, is a leading provider of roadside assistance, automotive protection, travel protection and shopping and travel discounts.
Formerly doing business as Drive America in the U.S. and Dominion Automobile Association in Canada, Driven Solutions has built its reputation on providing smart ancillary solutions for the auto, financial, insurance and affinity marketing industries. Driven Solutions provides ancillary services in all fifty states, Canada and the U.S. Virgin Islands.
“Our rebranding initiative was centered around one simple brand insight,” said Mark Wyatt, President of the Dallas-based advertising agency, “Driven Solutions is passionate about providing their clients with smart, customized solutions.”
The new marketing tagline says it all: Your Purpose. Our Passion.
“Agency Creative learned our business inside and out,” said Craig Hamway, CEO of Driven Solutions. “The new logo and tagline perfectly captures the attitude and focus of our organization.”
The integrated campaign includes a strategic brand position, name generation, logo development, website redesign and collateral pieces.
VIEW WORK » |
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Sunday, November 27 2011 |
We've just launched a new campaign for MoJack Distributors. MoJack, headquartered in Wichita, Kansas, is a leading manufacturer of do-it-yourself products. The new branding campaign includes a new strategic platform, advertising tag line, digital website, sales collateral and in-store displays.
"MoJack's new strategic campaign is based on a simple brand insight," said Mark Wyatt, President of the Addison-based Agency Creative. "MoJack products have been engineered smarter to work harder."
MoJack Distributors began with the invention of the Lawn Mower Lift. This ingenious device allows the safe, convenient maintenance of riding lawn mowers, golf carts and ATVs. Recently, MoJack has expanded their product line to encompass Hand Trucks, Moving Accessories and the EasyStep, a ladder-like invention designed to help ranchers surmount tricky barbwire fences and barriers.
"Thanks to Agency Creative, we now have a powerful brand position for our new line of products," said Dan Drake, Chairman of MoJack Distributors.
Dallas-based Agency Creative made several trips to Wichita to meet with the MoJack team. Together the group crafted a strategic platform from which the new brand campaign was launched. The campaign is best summarized in the new tag line: Make it happen. Make it MoJack.
A key element of the campaign is the new MoJack website. The digital site features instructional videos, product specifications, warranty information, store locator and an online purchasing feature. The site has been thoroughly optimized for strong SEO.
"This new brand strategy not only helps us promote our current line," continued Drake, "but it also provides a platform for the development of other smarter, tougher products. Agency Creative helped make it happen."
View the new campaign now » |
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Monday, October 17 2011 |
We’ve just launched a new branding initiative for ccrd partners, a national Mechanical, Electrical, Plumbing engineering and Commissioning firm headquartered in Dallas, TX. The re-branding includes a new strategic platform, logo, website and print campaign.
Agency Creative met with the key ccrd stakeholders in a brand immersion session that helped the firm articulate their brand’s uniqueness. Then we went to work developing a creative expression of this singular difference.
“These folks are not your typical pocket-protector wearing engineers. We realized they needed a brand promise that could flesh out the firm’s right-brain creativity as well as their left-brain precision,” stated Agency Creative President, Mark Wyatt.
“Thanks to Agency Creative, we have an effective brand position and message that’s as creative as we are,” said Terri Sullivan, ccrd’s Marketing Director.
ccrd is one of the country’s leading Mechanical/Electric/Plumbing engineering firms. Ccrd specializes in innovative, sustainable engineering solutions for hospital complexes, data centers, aviation facilities, high-security science & research labs and more. Founded in 1980, ccrd has offices across the country in Austin, Denver, Dallas, Houston, Phoenix, Miami, Nashville, Richmond and Washington, D.C. Their latest office opened in Kansas City this past June.
See the case study now » |
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