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Friday, March 26 2010 |
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The big grand opening was rapidly approaching and Strike Ten Entertainment needed our help. In a matter of 12 weeks, traditional and digital marketing materials were needed to promote two of the bowling world’s most exciting news stories. Bowling’s International Training and Research Center (ITRC), a state-of-the-art center responsible for the training of America’s future Olympic bowlers, was about to launch. But that wasn’t all. The International Bowling Museum & Hall of Fame had relocated from St. Louis to Arlington, Texas to their totally enhanced and expanded facility on the International
Bowling Campus. Agency Creative responded in short-order by developing two fully integrated campaigns. The centers were unveiled on January 25, 2010 amid great fanfare and coverage. Giant walls were emblazoned with Agency Creative’s newly developed ITRC logo. Thousands of brochures were set out for the taking. The bowling elite traveled great distances to view these spectacular new facilities. In their hands were clutched these colorful brochures to pass on to colleagues, friends and fans of the sport. The word is still spreading.
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