Hilton DFW Lakes
Hilton DFW Lakes was 40 lush acres of the Southwest’s best-kept secrets. It was our job to change that.
Brand Strategy Agency Creative developed a strategy that focused on capturing the many creative opportunities that this expansive conference center offered today’s demanding meeting planners.
Direct Mail Agency Creative created targeted mailings to tantalize meeting planners and event organizers. The theme was “Capture. Connect. Create.”
Print Collateral The Agency Creative team spun out this theme into newsletters, brochures and other collateral.
Tradeshow Pull-ups The “Capture” theme accompanied epic shots of the property on tradeshow banners and literature.
Results The rebrand of Hilton’s DFW Lake got the immediate attention of meeting planners looking for a sunbelt venue. Bookings saw a significant uptick.
