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Mizuni was a young technology company in the education sector that was needing to expand their presence. They had a low awareness and credibility in the marketplace and needed to target superintendents and CTOs of school districts nationwide with their ground breaking middleware that brings order to the chaos through better data management.
Agency Creative developed a positioning strategy of power and simplicity for Mizuni through bold branding. We incorporated images of power, which penetrated a niche market with narrow access to the gatekeepers and ultimate decision makers.
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