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BRG was struggling to evolve from its perception as an
office furniture broker to a Workplace Management Solutions provider. The
goal for BRG was to re-brand in a manner that evolved them from their
history as a furniture broker but didn’t compromise the equity of the BRG
brand.
Agency Creative developed a new look and feel that leveraged the existing
brand assets but extended the new brand through sales
and marketing materials, which honed in on their offerings of Workplace
Management Intelligence. The program consisted of website, print,
collateral, direct mail, email marketing, and tradeshow marketing. |
