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Medical Center of McKinney wanted to welcome new residents and inform them of their outstanding medical facilities and services.
We created a direct mail campaign consisting of an impact device with a built-in tracking strategy. This device incentivized new residents to visit a promotional website. Once they visited the URL, they were sent a "Welcome Wagon," an imprinted box that contained a first-aid kit and a physicians guide. Thanks to this ongoing campaign, the physicians at Medical Center of McKinney have welcomed many new patients to their practices. |
