Medical Center of McKinney wanted to welcome new residents and inform them of their outstanding medical facilities and services.

We created an integrated promotional campaign consisting of an impact device, website, and direct mail with a built-in tracking strategy. The impact device incentivized new residents to visit a promotional website. Once they visited the URL, they were sent a "Welcome Wagon," an imprinted box that contained a first-aid kit and a physicians guide. Thanks to this ongoing campaign, the physicians at Medical Center of McKinney have welcomed many new patients to their practices.