We were asked to create an in-store POS retail promotion for Velomax wheels. Velomax partnered with Michelin to provide a free set of tires when purchasing a set of Velomax wheels.
Since wheels and tires go together like, well ... like wheels and tires, we felt there was an opportunity to capture two types of purchasers; those who were shopping for wheels and those who were shopping for tires. After all, why get half of what you need when you can get it all for the same price? Customers filled up on a good deal and the promotion sold out the full inventory. 
