Motivating a sales force of 12,000 might seem a daunting task for many. We came up with a smart solution for Nortel Networks to get their sales force to participate in online training.

For most salespeople, finding time to attend scheduled training in a brick and mortar classroom is impossible. But when you're representing a company that creates smart technology, why not use that same intelligence to be cross-trained in all their products. Nortel's sales force is now able to share a higher degree of knowledge about the products and services Nortel offers.