Jani-King, one of the world's foremost commercial cleaning service companies, requested a TV campaign that would demonstrate their endless services and superior customer service.

We wanted to show that Jani-King could rise to any challenge, no matter how difficult. Terry Bradshaw was cleverly presented in three spots as the antagonist, continually creating messes that he was sure could not be cleaned by Jani-King crews. Of course, his plot was foiled every time. The client swept up in new business.