Driven Solutions

Driven Solutions suffered from a split personality. Canadians knew them as Dominion Automotive Association. Americans knew them by the name Drive America. But neither knew them as the nimble, proactive force they were evolving into. They needed a dynamic brand strategy that not only defined who they had been, but who they were becoming. Our Dallas-based advertising agency was up to the challenge.

“Agency Creative used their proprietary brand workshop to uncover who we have been and where we were headed as an organization. Then they crafted a strategy that became the foundation for our new name, new logo, new everything!” Renee Moore Marketing Director Driven Solutions

Brand Strategy Although Driven Solutions is a leader in its industry, they are neither staid nor stodgy. They are a nimble group of passionate, scrappy individuals who partner with their clients to smartly customize roadside assistance and automotive protection products for maximum results.

Corporate Identity This spunky orange and blue logo mark perfectly captures the spirit and attitude of this scrappy organization.



Website Development The newly-branded Driven Solutions website combines a landscape of metaphorical images and clean, graphic icons. The copy is both sassy and SEO-sound.




Print Collateral The powerful new logo and tagline was applied to everything from business cards to collateral and new signage.



Internal Launch Agency Creative helped the Driven Solutions team kick off their rebranding effort with internal-focused banners and posters.