Keeping Your Brand on Message
Is your advertising on message? Is your sales force in lock step? Does your collateral speak with one voice? Here are five essential tips for getting your brand on message: 1. Brand Benefits. Not Brand Attributes. Craft a message that resonates with your market. Harley-Davidson has a powerful line of motorcycles. The chrome gleams and […]
When to turn up the Digital Marketing Spigot
What should a marketing team look for in a digital marketing strategy? Lots of things. But the biggest thing? A solid, well thought out website. If your website is wobbly, your digital marketing effort will be doomed to failure.
Agency Creative seals the deal with Vericrest Financial
Agency Creative has landed another financial account. Vericrest Financial chose the Dallas marketing company on the strength of previous financial marketing work and its understanding of the mortgage industry.
Another Word for Social
More and more businesses are feeling the pressure to go “social.” Everybody, from small entrepreneurs to large enterprise CEOs, understands that social media marketing an important tool. Everybody comprehends that it has something to do with Facebook pages and Twittering Tweets. (Or is it Tweeting Twitters?) But plenty of businesses, big and small, either glaze […]
7 Handy Tips for Mobile Application Development
From IBM to Disney to Coca Cola, apps are where it’s at. A recent report from mobile analytics firm Distimo reveals that the majority of the top 100 brands (91%) have a presence in at least one of the major mobile application stores. So the question is when is your brand going to make that […]