Month: June 2013

7 Ways to Convince Your CEO to go Social

Fear of the unknown. Seemingly intangible ROI. Determining how much resource needs to be deployed. Each of these may be a reason why your CEO is hesitant to join the ever-evolving world of social media. However, your boss may be doing more damage to the business by staying out of the online conversation. Toyota’s National […]

Can Clark Kent Marketing Build A Superman Brand?

We all know the answer. Mild-mannered marketing never produces super hero-size results. And yet, one marketing director after another has taken a modest marketing budget and spent it in modest ways hoping to leap tall buildings at a single bound. Just not gonna happen. Clark Kent advertising tactics won’t get a brand off the ground.

QR Codes Hit the Streets

Improve your mobile marketing strategy and your tan. Let’s all take a trip to Rio de Janeiro. It’s a city known for sandy beaches, skimpy bikinis and the biggest Jesus you ever saw. It’s also a city famous for its dazzling op-art sidewalk mosaics. Lately, these edgy Brazilians have taken things to mobile marketing to […]

Is P-commerce A Real Thing?

So here’s the question: is Pinterest a potential tool in a marketer’s social media strategy toolbox? Or is it just another giant time suck courtesy of the Internet? Is it a social media strategy goldmine or swirling vortex of mind-numbing eye-candy that allows us to “pin” away our weekends in lieu of signing up for […]