The “Middle Child” – Marketing to Generation X
There is a ton of research about understanding the “Millennials.” There is plenty of data about the changing needs of the aging “Baby Boomers.” There are more and more articles about the psychographic dynamics of the emerging “Gen Z.” But whatever happened to the information for marketing to “Generation X?”
Does Generational Marketing Work?
First, there were the “Baby Boomers”––a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.” These were those children born from 1964 to1980, what we eventually called “Generation X.” Next came “Gen Y,” those who were born between 1981 and 1994. These, we redubbed “Millennials”–– […]
Hispanic Marketing to “Generation Si”
As the emerging buying power of Generation Z (typically classified as those currently in the 12-19 age bracket) is being felt by American marketers and retailers, another seismic demographic shift is being witnessed.
