When our longtime client, TGI Fridays International, tapped us to promote International Beer Day, ideas about how the brand could authentically connect with beer drinkers immediately started brewing.
As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide which avenues to explore? Which to abandon? How do we track the spend, performance, and effectiveness of each? How can we compare one tactic to another easily? Answer: Marketing dashboard!
What do you do when you’re given three weeks to concept, plan and launch a major fundraising campaign that will help raise adult literacy rates in North Texas? You take three deep breaths (one for each week) and pour your heart into your work. Because THIS is your chance to do some good in the […]