Open positions
GEO & AEO Copywriter
We are seeking a highly innovative and skilled writer specializing in generative SEO/AEO to join our content marketing team. The ideal candidate will be an expert in leveraging cutting-edge generative AI tools to produce high-quality, high-performing content that resonates with both human audiences and AI-driven search environments. This role requires a unique combination of creative copywriting and technical expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The primary goal is to ensure our content is authoritative, highly-citable, and optimized for visibility in search answer boxes, AI overviews, and conversational search results.
Responsibilities:
- Create content designed for direct extraction by AI search engines. This includes structuring pages with clear, concise answers to user questions, incorporating FAQ sections, and using formats like bullet points and lists.
- Implement strategies to maximize content’s potential for citation by large language models (LLMs). This involves focusing on topical authority, providing comprehensive and factual depth, and covering relevant entity clusters to signal expertise to AI processors.
- Work with development and SEO teams to integrate structured data (schema markup, specifically FAQ and Q&A formats), ensure content is technically accessible to AI crawlers, and follow proper site architecture.
- Use data from tools like Google Search Console and Semrush to monitor content visibility in AI-powered search features, track citation rates, and identify new opportunities for optimization.
- Edit and refine AI-generated content to maintain brand voice consistency, include unique insights, and maintain quality.
- Conduct AI-first content audits to evaluate existing content against AEO/GEO best practices. Use AI tools to analyze competitive content and identify recurring themes, audience needs, and content gaps.
- Stay informed about the evolving landscape of AI search, keeping pace with algorithmic changes and the latest best practices for AEO and GEO.
Qualifications:
- 5+ years of experience in copywriting or content marketing, with experience using generative AI tools. Experience in an agency or fast-paced digital marketing environment is a plus.
- Deep understanding of how AI-powered search engines operate and a strong grasp of AEO and GEO principles. Must be familiar with creating “machine-readable” content that is easily cited by AI models.
- Familiarity with on-page SEO elements, structured data (schema), and technical SEO considerations that impact AI crawlability.
- Ability to analyze content performance data and translate insights into content and optimization strategies.
- Exceptional editing and proofreading skills, with the ability to infuse brand personality and demonstrate a high level of expertise, experience, and authority (E-E-A-T).
- Excellent communication and teamwork skills to collaborate effectively with SEO specialists, developers, and creative teams.
- A proactive and curious mindset, with a passion for experimenting with new technologies and staying ahead of industry trends.
Key Performance Indicators (KPIs):
- Increased visibility in AI Overviews, Featured Snippets, and other answer engine results.
- Higher citation rates of company content by third-party generative AI services.
- Improved organic search visibility for informational, question-based queries.
- Increased organic traffic attributed to AI search channels.
Perks & Benefits (Because Work Should Work for You):
- Competitive benefits package (medical, dental, vision).
- Life + short/long-term disability—100% covered by us.
- 401k with up to 4% match (because your future self will thank you).
- A team that works hard, laughs harder, and celebrates big wins together
If you’re ready to bring the energy, ideas, and passion to help brands stand out in unforgettable ways, we’d love to meet you. Let’s make something amazing together.
