Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.
How our Dallas Texas branding agency ignites a brand
It’s the core of everything we do: the brand insight.
You can’t start a fire without a match. And you can’t build a brand without a razor-sharp insight.
A brand insight is never an afterthought or an embellishment. It is the very core of your brand’s solar system around which all else must orbit.
Developing an effective brand insight is our advertising agency’s core expertise. We survey the landscape. We mine the data. We sweat the details. The result? A bright, shiny brand insight, one that we inject right smack in the middle of every decision our Dallas Texas branding agency makes for your brand.
No substitutes accepted
A brand insight is not a tagline or a jingle. It’s not a spokesperson or a talking panda. It’s not the latest viral video on YouTube or newest Social Media tool from Facebook. It is a simple, strategic nugget that fuels and informs how our Dallas branding agency unleashes our client’s brand. In short, the brand insight is the brand’s end-all, be-all.
Discovering Your Brand Insight
A brand insight should gleam like a diamond and burn like a bonfire. But how do you find it? A brand insight doesn’t just drop out of the sky. There is no good fairy or diaphanous muse that shows up when we rub a lamp. A true brand insight only emerges through rolling up our sleeves, sharpening our tools and cranking up our Agency Creative Combustion process. Through this proprietary discovery process, the right brand insight always emerges.
A Brand Insight Produces Media Neutrality
What does having a brand insight mean? Complete media neutrality. PR, Direct, Social Media, TV and other marketing disciplines all must be guided by this big idea. Our Dallas branding agency lets the brand insight inform all decisions.
A Brand Insight Ignites Success
A powerful brand insight can be the game changer for your brand. It can re-launch a sagging franchise or add velocity to an established brand. It can be the booster rocket that propels a new branch into the stratosphere. Once we have that insight, stand back.
And get ready for ignition.