You can’t stoke a fire where there is no oxygen. And you can’t foster creativity where there is no cross-pollination. So we’ve knocked down the walls that separate strategists from art directors and media planners from web developers. We’ve erected an ego-free zone with a big white magnetic wall where everybody’s ideas get posted. And everybody’s ideas get improved upon. The rules are simple: work hard, play hard, flame up, but never flame out.
Work Hard. Play Hard.
That’s right. We get to play with matches. Every ad is an opportunity for pyrotechnics. Every strategy is a chance to launch a rocket. We dress in asbestos and we play with fire. Booyah!