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As a marketer, you’re probably responsible for generating leads and then nurturing those leads so they turn into customers, resulting in revenue for your company.

You already know Facebook advertising is an incredibly powerful marketing tool. You’re probably already hyper targeting ads to your customers like a boss. Maybe you’ve

As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide

As an online shopper, I often find myself being targeted or retargeted by consumer brand remarketing campaigns, and before I know it, the digital marketer

Restaurant apps are here to stay, will they become more valuable than a website?

The new Instagram “stories” feature —strikingly similar to SnapChat’s “stories”—is generating major buzz.

Recently, I have noticed quite a few restaurants launching and promoting their own restaurant app. Is this a brand’s attempt to stay “relevant” and get