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As the digital marketplace expands and evolves, many organizations are diving into the world of behavioral data targeting to better define and capture their target

Recently, I read that 82% of smartphone users research on their phones BEFORE purchasing in store. I was likely one of those people, reading that

The financial news is buzzing with Bitcoin. Even mainstream media outlets have Bitcoin front and center. From world leaders discussing cryptocurrency at the World Economic

The way people purchase has fundamentally changed. Now, when someone has a problem or pain point, they immediately pull up Google or voice assist to search

What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral,

A wise man once observed, “If nothing ever changed, there would be no butterflies.” Change is good. And digital marketing strategies for healthcare have seen

First, there were the “Baby Boomers”––a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.”

What exactly is content marketing? Let’s start with what it’s not. It’s not a sales pitch. It’s not advertising. And it is just barely marketing.

Part of any good content marketing initiative is a solid implementation strategy. If your business is looking for an efficient means of disseminating personalized content

Politicians have a phrase: “All politics is local.” Oddly enough, the same can be said these days for search engine optimization, or “SEO.” Local SEO,