Mike Scannell | 5 MIN READ
As the digital marketplace expands and evolves, many organizations are diving into the world of behavioral data targeting to better define and capture their target
Mike Scannell | 3 MIN READ
Recently, I read that 82% of smartphone users research on their phones BEFORE purchasing in store. I was likely one of those people, reading that
Mike Scannell | 5 MIN READ
The financial news is buzzing with Bitcoin. Even mainstream media outlets have Bitcoin front and center. From world leaders discussing cryptocurrency at the World Economic
Mike Scannell | 4 MIN READ
The way people purchase has fundamentally changed. Now, when someone has a problem or pain point, they immediately pull up Google or voice assist to search
Mike Scannell | 6 MIN READ
What is it we hear from clients constantly? “We want this to go viral.” While there is no silver bullet for making something go viral,
Mike Scannell | 5 MIN READ
A wise man once observed, “If nothing ever changed, there would be no butterflies.” Change is good. And digital marketing strategies for healthcare have seen
Mike Scannell | 5 MIN READ
First, there were the “Baby Boomers”––a generation that marketers have dissected, scrutinized and analyzed with an almost scientific precision. Then, there was the “Baby Bust.”
Mike Scannell | 2 MIN READ
What exactly is content marketing? Let’s start with what it’s not. It’s not a sales pitch. It’s not advertising. And it is just barely marketing.
Mike Scannell | 4 MIN READ
Part of any good content marketing initiative is a solid implementation strategy. If your business is looking for an efficient means of disseminating personalized content
Mike Scannell | 4 MIN READ
Politicians have a phrase: “All politics is local.” Oddly enough, the same can be said these days for search engine optimization, or “SEO.” Local SEO,
