5 Things to Never Forget in Local SEO
Politicians have a phrase: “All politics is local.” Oddly enough, the same can be said these days for search engine optimization, or “SEO.” Local SEO, as the name implies, is how you make your local business or branch location achieve buoyancy in a specific locale or region.
8 Mistakes to Avoid for Effective Mobile Content Marketing
More and more businesses are implementing a mobile content marketing strategy these days. But anything worth doing is worth doing well. Here are 8 mistakes your business should avoid to implement an effective mobile content marketing strategy.
4 Mobile Marketing Trends to Transform Your Business
Remember the big, bulky Yellow Pages that used to sit on your desk? Yep. Neither do I. Today’s mobile devices have morphed to become the Yellow Pages, the shopping center and the mail-order catalog – all rolled into one.
Cool Mobile Marketing Tools
The smartphone has revolutionized how the world shops, compares prices and ultimately purchases goods and services. The tide has turned.
Improving Mobile Banking Apps
Banking has always looked for ways to get their services closer to the customer. In the 1950s they invented the neighborhood branch. In the 1960s they introduced the drive-through window. In the 1970s they came up with the ubiquitous ATM machine. And today, they have managed to put the entire bank in our pockets.
10 Technology and Marketing Trends for 2015
It’s the New Year––the perfect time for ad agency bloggers to make bold predictions and forecast technology and marketing trends. So here goes.
How to Improve your Google Quality Score
Want to better understand what Google’s Quality Score is all about? Allow me to draw a parallel. Imagine you head into your local bank to get a loan. The bank will likely want to check into your credit history. If you have a positive score, they will be happy to provide you with a loan. […]
Facebook. Should Hotels Check In or Check Out?
Facebook has once again “tweaked” their algorithms. The result? Only about 2 percent of those who “like” a brand’s page will ever see its post in their feed. So should a hotel brand still bother to invest marketing time and energy into this social network giant? The short answer is yes. Where else would you […]
Advertising on Instagram? It could work.
When Mark Zuckerberg acquired Instagram two years ago, it was anybody’s guess where he would take the photo-sharing networking channel. Now we know. As Instagram has increased in popularity with everyone from teens to boomers, it has emerged as the perfect place to advertise. How else was Zuckerberg going to monetize his billion-dollar purchase?
How to Market Healthcare in Regulatory Handcuffs
Healthcare is one of the most regulated industries out there. This makes marketing a wee bit of a challenge. Every visual, every scrap of copy, every insinuation of promise has to be scrutinized, re-jiggered and re-scrutinized. So how does a healthcare marketing officer navigate their brand in these kind of handcuffs? Here are a few […]
