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THE 7 PHASES OF BARIATRIC MARKETING CONVERSION

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Prospects gaining awareness of your brand through commercials and outdoor

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Prospects visiting your website, watching testimonial videos, following you on social media

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Stimulating curiosity through remarketing ads, the prospect reengages

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Making the appointment and meeting the surgeon after viewing in-depth proprietary videos of bariatric procedures

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Scheduling bariatric surgery, the prospect is now a convert

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Attending post-procedure support groups 
and seminars, the convert becomes an advocate

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The advocate begins propagating the brand with friends, family and strangers

The Agency Creative team has shown an amazing understanding of our brand and our bariatric candidates. This new bariatric marketing campaign has beautifully brought to life the heart and soul of what Kim Bariatric Institute does for our patients.

DR. DAVID KIM Founder, Kim Bariatric Institute

BARIATRIC MARKETING CASE STUDY

This bariatric marketing case study below shows how Agency Creative implemented the 7 phases of bariatric conversion to help build Kim Bariatric Institute into one of the top bariatric practices in the country.

1

Know

These affordably produced television and radio commercials build awareness for the practice, initiating the first phase of the bariatric hourglass.

High-profile outdoor bariatric advertising builds awareness

TV commercials establish the “Changing More Lives” campaign

Promotional pricing generates additional leads

2

Grow

The prospect is led from the broadcast commercials to call the office or do more research on the practice’s website. Here testimonial videos show before-and-after transformations. A form field helps your practice generate leads. The prospect has an opportunity to follow your practice on social media.

Website provides patient stories, video and a lead-conversion strategy

Social media provides additional insight into bariatric results

3

recall

If the prospect has disengaged these remarketing ads remind the prospect of their previous interest in the bariatric practice.

Remarketing ads remind prospective patients of their earlier visit to the bariatric site

4

Trust

The prospect re-engages the website where proprietary videos illustrate the various bariatric procedures available. The prospect schedules an appointment. This is the phase that your office’s friendliness, professionalism and bedside manner pays dividends. Here compassionate, frank surgeons like Dr. Kim have a definite advantage.

Website videos provide an inside look into specific bariatric procedures

5

transact

The surgery is scheduled and the prospect becomes the convert. Here helpful literature is provided to the patient as they diet and shed as much weight as possible before the procedure.

Prep information, discharge information and diet and exercise protocol keep the patient on the road to weight loss

6

Connect

Post-surgery, the patient is required to attend regular group meetings and seminars to receive encouragement and instruction on how to eat and how to exercise.

Ongoing support groups and events

Facebook and Twitter provide resources and notification of events

7

Refer

Eventually the patient becomes a walking endorsement of your practice. Document their before and afters and add their testimonials to your website, social media and television commercials. Also have good promotional literature and reward programs to encourage their referrals.

RESULTS

The Changing More Lives integrated campaign has generated impressive year-over-year results in its first year:

107%
increasein patient leads
68%
increasein new patients
400%
increasein website views

MAKE YOUR PRACTICE PROPRIETARY

Let our half-day brand immersion help you discover what’s unique about your bariatric practice. With Dr. Kim, it was the sheer number of lives he had changed. Add to that Kim’s proprietary inverted gastric sleeve technique and we had a very different marketing message to share with the world. What makes your bariatric practice stand out? Let us help you answer that.

GET A FREE AUDIT OF YOUR MARKET

Discover the bariatric potential of your market. Let Agency Creative provide you with a free market audit of populace size, obesity rate and other key criteria to help you better market your practice.

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GET A COMPLIMENTARY AGENCY CREATIVE SURGICAL CAP

Perform your bariatric surgeries in style with our colorful, cotton-blend surgical cap.

LET US INCREASE YOUR JANUARY PATIENT COUNT Call today: (972) 992-1750