Prospects gaining awareness of your brand through commercials and outdoor
Prospects visiting your website, watching testimonial videos, following you on social media
Stimulating curiosity through remarketing ads, the prospect reengages
Making the appointment and meeting the surgeon after viewing in-depth proprietary videos of bariatric procedures
Scheduling bariatric surgery, the prospect is now a convert
Attending post-procedure support groups
and seminars, the convert becomes an advocate
The advocate begins propagating the brand with friends, family and strangers
The Agency Creative team has shown an amazing understanding of our brand and our bariatric candidates. This new bariatric marketing campaign has beautifully brought to life the heart and soul of what Kim Bariatric Institute does for our patients.DR. DAVID KIM Founder, Kim Bariatric Institute
This bariatric marketing case study below shows how Agency Creative implemented the 7 phases of bariatric conversion to help build Kim Bariatric Institute into one of the top bariatric practices in the country.
These affordably produced television and radio commercials build awareness for the practice, initiating the first phase of the bariatric hourglass.
The prospect is led from the broadcast commercials to call the office or do more research on the practice’s website. Here testimonial videos show before-and-after transformations. A form field helps your practice generate leads. The prospect has an opportunity to follow your practice on social media.
If the prospect has disengaged these remarketing ads remind the prospect of their previous interest in the bariatric practice.
The prospect re-engages the website where proprietary videos illustrate the various bariatric procedures available. The prospect schedules an appointment. This is the phase that your office’s friendliness, professionalism and bedside manner pays dividends. Here compassionate, frank surgeons like Dr. Kim have a definite advantage.
The surgery is scheduled and the prospect becomes the convert. Here helpful literature is provided to the patient as they diet and shed as much weight as possible before the procedure.
Post-surgery, the patient is required to attend regular group meetings and seminars to receive encouragement and instruction on how to eat and how to exercise.
Eventually the patient becomes a walking endorsement of your practice. Document their before and afters and add their testimonials to your website, social media and television commercials. Also have good promotional literature and reward programs to encourage their referrals.
The Changing More Lives integrated campaign has generated impressive year-over-year results in its first year:
Let our half-day brand immersion help you discover what’s unique about your bariatric practice. With Dr. Kim, it was the sheer number of lives he had changed. Add to that Kim’s proprietary inverted gastric sleeve technique and we had a very different marketing message to share with the world. What makes your bariatric practice stand out? Let us help you answer that.
Discover the bariatric potential of your market. Let Agency Creative provide you with a free market audit of populace size, obesity rate and other key criteria to help you better market your practice.
Perform your bariatric surgeries in style with our colorful, cotton-blend surgical cap.