Batching your Social Content in 8 easy steps


Creating relevant, high-performing social content is always a challenge. Batching this content for future publication is both a challenge and an art form. Through disciplined strategic content batching, you can efficiently channel your team’s creative energy and schedule social content weeks in advance. The result? Fresh, stress-free content that is on the shelf, ready to go.

Here are a few basic tips:

STEP ONE: Determine your content pillars. Sound intimidating? Not in the least. A content pillar is nothing more than a clearly defined topic category (for example, eBooks, vegetarian recipes, automotive accessories, housewares, etc.) Make your list.

STEP TWO: Access your recent posts. What have you already covered? What more can be said? What can you repurpose?

STEP THREE: Brain power–use it. It is amazing how putting your head together for a few minutes can blow out the cobwebs and help generate a long list of trend-worthy topics.

STEP FOUR: What’s the hook?  Develop a brief, pithy captions, and hashtags that are both intriguing and keyword rich.

STEP FIVE: What’s the visual? Stunning images, witty memes, and short, punchy videos are essential in grabbing your audience’s attention. Happy hunting.

STEP SIX: Trim the fat. Make sure your content is short, sweet, and rewarding.

STEP SEVEN: Set your schedule. Draw up your calendar and schedule your postings. There are all sorts of helpful tools that can expedite this process. Plann, SocialPilot, Loomly, SocialBee, Sendible, Hootsuite, Planoly, and others are all at your disposal.

STEP EIGHT: Override autopilot, when needed. If a meteorite falls on Cleveland, an earthquake swallows up Vermont or a Kardashian gets a DWI, you might need to pull a post or at least, tweak it. Stay alert.

Content batching is a great technique for staying ahead during the busy holiday season. But the savvy marketer understands that planning social content in advance is simply a smarter way to stay relevant and build your brand. Make it a habit.

A content pillar is a substantive and informative piece of content on a specific topic or theme that can be broken into many derivative sections, pieces, and materials. Examples of content pillars include eBooks, reports, and long-form webpages.

  1. Step 2: Analyze your existing posts. …
  2. Step 3: Brainstorm your post topics. …
  3. Step 4: Get caption writing. …
  4. Step 5: Create and source your images and videos. …
  5. Step 6: Schedule your content with Plann. 

How to batch your social content

Content batching is a productivity technique where you create all of your captions or visual content during a set period of time. For example, instead of spending an hour planning, creating, and publishing one Instagram post, you’ll spend that hour writing or “batching” an entire week of captions.

  1. Identify your content pillars.
  2. Check your analytics.
  3. Brainstorm your content ideas.
  4. Put together a content plan.
  5. Create your content.
  6. Schedule your content.

If you need help in developing a successful content strategy and creating big batches of fun content for Instagram, Facebook, TikTok, or Twitter, we’re here to lend a hand.