Traditional is our craft
We have a seasoned team of dedicated professionals who have ridden every significant wave that the ad industry has seen over the past 30 years. We built our careers with clutter-busting television commercials that overcame trigger-happy remote controllers, fast-forwarding VCRs and ad-skipping TiVos. We've designed eye-catching outdoor boards that were painted, paper, vinyl and now digital. Over the years we've designed clean, muscular logos that were simple, complex, and sometimes swooshy. We've written comprehensive media plans for TV networks, cable stations and now, Web-based HuluTM;. Over the years, we have learned not only to be flexible, but to be vigilant. We believe that traditional advertising still has a place in this increasingly digital world. And we believe we have the folks who still know how to leverage it for your brand.
Strategic planning is where branding begins. Before we develop that pretty ad or create that whiz bang Web banner, we put our heads together and analyze your brand, its assets, its history and its culture. We look at your audience; we check their vitals and read their minds. Then we look at the competitive landscape. We put it all in a Cuisinart® and blend vigorously. The result: a simple, succinct, brand positioning.
Brand development and media analysis is a hand-in-glove process. That's why we are committed to keeping our fingers in it. We use the exact same industry-standard media planning resources that those big agencies use. We have expert planners who not only understand the planning process, they intimately understand your target. We approach every communication challenge in a media neutral fashion. We match objectives with budgets and budgets with venues. At the end of the day, we give you the most bang for the buck. You won't find a better media planning team anywhere.
Nobody reads copy. Hey, can't you read? I said, "Nobody reads advertising copy!" What are you still doing here? Exactly. People read what interests them. People read what answers their needs. Keep it short. Keep it sweet. And keep it strategically on the mark. See, there. You're still here. All the way to the end.
We don't design logos at Agency Creative. We design total brand identity systems. From the basic logo design to the brand palette to the brand architecture and final migration. The devil is in the details and so are we. It's that darn passion thing. Every brand identity system we launch is based on thorough strategic planning. Every corporate brand identity we develop understands who the target is and what the competition is up to. We do not pick up a pencil until we immerse ourselves in your brand.
The TV commercial is not dead. It lives on in branding efforts everywhere. But today, the TV spot is as likely to show up on your mobile phone as it is on the evening news. It is as likely to be downloaded on YouTube® as it is to be uploaded to the cable station. Agency Creative has a seasoned team with experience doing big-budget productions and small-budget extravaganzas. Our secret? We know that the main ingredient of an effective TV commercial is a simple idea. And that simple idea must always be built on a great strategy. Cut. Check the gate. It's a wrap.
Drive time. It's when more people listen to the radio than anytime else. And it's also when most radio commercials get cut off in mid-sentence. That is, unless you put a hook in your radio spot. That's what we do. We bait the line and we hook the audience. Then we reel them in. A breakthrough radio spot is based on a breakthrough idea. And that breakthrough idea is rooted in a breakthrough strategy. For the right target, a radio campaign can be very effective. Ask us if it's right for your brand.
Drive-by advertising is never easy. It needs to be bold, legible and a quick read. Anything less is not true outdoor. Our team are experts at 30-sheets, vinyl boards, digital boards, mobile boards, bus cards and bus wraps. Billboard advertising needs to be eye-catching and it needs to be strategically strong. Most of all it needs to be short and sweet. They need to boil it down to the essence of the brand. And we are just as passionate about an outdoor billboard as we are about a website or a TV spot. That is the difference between greatness and mediocrity.
Direct Mail Marketing
It's known in the marketing game as targeted mailings, or to regular people simply as junk mail. We think of direct mail as a traveling salesman in an envelope. The trick is getting your foot in the door, before getting the door slammed in your face. Frankly, it's an art. And you are talking to direct mail Rembrandts. Find out how direct mail marketing can improve your ROI and tweak your sales graphs.
Point of Sale (POS)
Taking the brand message into all the channels and byways is the art of marketing. But effective POP is not just about splashy colors and exclamation points. At Agency Creative we take our time to get the strategy right. We learn the target before we launch the effort. Then we waste no time at extending the branding effort into every nook and cranny. We develop hard-working, on-message point-of-sale materials for our retail clients. Cuff-catching shelf-talkers, eye-popping window clings and heart-stopping banners. We make sure that we build the brand, while we build demand. It's a passion of ours.