A true innovator in transportation logistics and intelligence, Omnitracs is a leading transportation software company providing innovative SaaS fleet management solutions designed to improve the productivity, reliability, routing, safety and compliance of their clients’ transportation assets.
After a period of rapid growth through a series of acquisitions, Omnitracs looked to Agency Creative to help migrate their newly-acquired companies into one power-parent brand – quickly, seamlessly and without losing any of the positive momentum.
Agency Creative developed a multi prong strategy positioning Omni as the “All In” global provider of tailor-made, end-to-end logistics solutions, dedicated to putting customers first. This powerful marketing campaign included a clearly defined mission statement, sleek new logo, enterprise website, internal launch plan and more.
The Power of One strategy gave life to a new logo and the tagline “Innovation. Driven.” Together, the new identity conveys the convergence of several respected fleet management brands into one powerful, innovative force.
A big part of our strategic rollout was to ensure buy-in and support from within. Through an inspirational video, in-office branding, digital tactics and a landing page with an innovative mobile music player, the new brand was well-received across the organization.
We introduced the new brand to the world via an integrated campaign that featured video, PR, print, tradeshow, vehicle branding and digital tactics.
- Vice President of Marketing, Omnitracs
The Agency Creative team has created a powerful rebranding campaign that positions Omnitracs as an innovative force in fleet technologies.
Omnitracs launched their new brand to their staff at a coordinated Splash Day event that was attended by all 900+ employees. We then unveiled the new Omnitracs at the world’s biggest industry trade show. Since the roll out, the new brand has been well-received by all audiences, effectively positioning Omnitracs as a technology force in the fleet management sector.