A true innovator in transportation logistics and intelligence, Omnitracs is a leading transportation software company providing innovative SaaS fleet management solutions designed to improve the productivity, reliability, routing, safety and compliance of their clients’ transportation assets.

The CHALLENGE

After a period of rapid growth through a series of acquisitions, Omnitracs looked to Agency Creative to help migrate their newly-acquired companies into one power-parent brand – quickly, seamlessly and without losing any of the positive momentum.

The SOLUTION

First, we put Omnitracs through our Chemistry process, starting with qualitative and quantitative research with customers and stakeholders. From there, we gleaned unique insights that helped drive the new brand positioning of “The Power of One.” With the strategic foundation set, we concepted and executed a multi-pronged rollout that introduced the new Omnitracs to the industry, as well as cultivated positive support within the company.

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The SOLUTION

Agency Creative developed a multi prong strategy positioning Omni as the “All In” global provider of tailor-made, end-to-end logistics solutions, dedicated to putting customers first. This powerful marketing campaign included a clearly defined mission statement, sleek new logo, enterprise website, internal launch plan and more.

Innovation. Driven.

The Power of One strategy gave life to a new logo and the tagline “Innovation. Driven.” Together, the new identity conveys the convergence of several respected fleet management brands into one powerful, innovative force.

Before

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After

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Internal Launch

A big part of our strategic rollout was to ensure buy-in and support from within. Through an inspirational video, in-office branding, digital tactics and a landing page with an innovative mobile music player, the new brand was well-received across the organization.

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External Campaign

We introduced the new brand to the world via an integrated campaign that featured video, PR, print, tradeshow, vehicle branding and digital tactics.

 
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Jim Gardner
  • The Agency Creative team has created a powerful rebranding campaign that positions Omnitracs as an innovative force in fleet technologies.

    Jim Gardner Vice President of Marketing, Omnitracs
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INCREASE IN BRAND AWARENESS YOY

The RESULTS

Omnitracs launched their new brand to their staff at a coordinated Splash Day event that was attended by all 900+ employees. We then unveiled the new Omnitracs at the world’s biggest industry trade show. Since the roll out, the new brand has been well-received by all audiences, effectively positioning Omnitracs as a technology force in the fleet management sector.

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