Does your brand have a story? Can you recount it in less than 30 seconds? A compelling brand story is essential to competing in today’s fast-moving, ever-expanding marketplace. To help
The Unique Selling Proposition –– it’s a notion that’s been around since the dawn of marketing. But what is the value of a good “USP”? Let’s have a little fun
In an age with so many channels and so many choices, brand loyalty seems to be an almost quaint concept. Today’s consumer discards brands right and left with no notion
Ready for an anatomy lesson on how to market your medical practice? Here it is.
Modern medicine is all about specialization. And the same can be said about pharmaceutical marketing. Little wonder that pharma companies––big and small––are seeking out third-party expertise when planning and implementing
Successful advertising and marketing thrives on the new, the exciting, the cutting edge. For a new car launch advertisers tease with sheets of silk draped over sleek, backlit shapes. To
These days healthcare marketing has its hands full. From the Affordable Care Act (ACA) to retiring baby boomers, 2014 is going to be a year of significant change. Here are
Healthcare marketing is tricky. It is like no other sort of marketing. A new soft drink comes along, the consuming public will try it. A gourmet burger chain opens up,
Hotel Marketing An easy to articulate “elevator pitch” is basic to effective hotel marketing, but you’d be surprised how few hospitality marketing directors have ever bothered crafting one.
The American humorist Mark Twain once had to take to task a newspaper that had prematurely reported his passing. Twain’s letter to the editor was brief and to the point:
