Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.
Medical Center of McKinney | Health Care Advertising Case Study
Medical Center of McKinney (MCM) had just completed a $17-million expansion of their facility and was significantly expanding their cardiovascular program, but they had a perception problem. Area residents viewed MCM as an under-equipped “county hospital” and were therefore taking their healthcare business to bigger hospitals outside their area.
“Our partnership with Agency Creative helped the growth of our hospital by becoming known as an area leader in cardiovascular care.”
Director of Marketing
Brand Strategy Agency Creative analyzed the market and developed a unique strategy. MCM was more than the local county hospital; they were a state-of-the-art medical facility with a unique insight into the community’s needs. The vision of a leading-edge medical facility in the center of McKinney was becoming a reality.
Outdoor Agency Creative placed outdoor boards around McKinney featuring residents and the hospital’s new cardiovascular technology.
Television MCM’s unique vision of their community was brought to life in a TV spot featuring moving x-ray images of active families.
Results This health care advertising program increased credibility and awareness for Medical Center of McKinney in addition to growing patient referrals by 8%.
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