The entire Agency Creative team is kicking up its collective heels over our latest new business win, Ferrini Boots.
A fourth-generation manufacturer of Western boots, fine men’s Italian dress shoes, wallets, belts and more, Ferrini has sourced their own exotic and classic leathers worldwide for decades. It’s this uncompromising dedication to handcrafting each boot and shoe from fine premium leather that sets the feel, fit and comfort of Ferrini products apart.
“Given my personal passion for building brands, combined with my love of a good fitting pair of cowboy boots, this is a dream come true for both myself and our agency,” said Mark Wyatt, Founder & CEO of Agency Creative. “The biggest challenge is, everyone here wants to work on the Ferrini account!”
Once the staffing “challenges” are worked out, Agency Creative’s first initiative will be to take a strategic deep dive into the Western boot market and the Ferrini Boots brand itself. Given their long history of hand-making top quality boots and shoes, we’re excited about putting the brand through our Chemistry process to uncover a powerful and authentic brand positioning.
“Agency Creative has proven to us they have the passion and capability to take our brand to the next level,” said Vino Ferrini, President of Ferrini USA. “As our marketing partner, we are confident they will deliver on our goals, if not exceed them.”
We can’t wait to get to work developing Ferrini’s new brand positioning and branding that will no doubt have us two-stepping towards a successful launch.
