Agency Creative recently launched a strategic re-branding initiative for KS2 Technologies––a leading provider of IBM and Oracle solutions. The Grapevine-based company provides I.T. solutions for enterprises seeking the seamless integration of hardware, software and professional services.
“KS2 Technologies offers customers a unique 360-degree approach to I.T. problem-solving,” explained Mark Wyatt, President of Agency Creative. “Our agency’s proprietary discovery process revealed a unique brand insight that provided a solid platform for the re-launch of the KS2 brand.”
KS2 works with I.T. managers and CIOs to guarantee that their enterprise’s technology is future-proof. Today, more than 80 percent of their business is with repeat customers. The new branding initiative is designed to expand their reputation for nimble, professional services and solutions to a larger audience. Initial tactics for the rebranding initiative include a logo redesign, new tagline, collateral, brand standards guide and website overhaul.
“Our brand needed more than a facelift,” said Eric Kuefler, Co-Founder and Vice President of KS2 Technologies. “It needed an in-depth strategic analysis to position us for the next decade or more. Agency Creative peeled back the layers to help us discover who we truly are and what we can be in the I.T. marketplace.”
The new branding initiative was unveiled in Las Vegas at the recent IBM Impact 2014 Global Conference.