Lightbeam Health Solutions Navigates a New Path with Agency Creative


Artificial intelligence. Data aggregation. Analytics. To Lightbeam Health Solutions, a premier population health management technology company based in Irving, TX, these are more than just buzzwords. They’re the vital tools needed to change healthcare today. Bringing that kind of innovative vision to the healthcare market is the perfect challenge for Agency Creative. Our team is excited to set out on a new path, creating a new message platform for Lightbeam.

“We felt Agency Creative truly understood our business strategy against the backdrop of the changing face of the healthcare industry,” said Jerry Shultz, President of Lightbeam. “We were impressed by their extensive experience working with other healthcare organizations, as well as their track record of getting positive business results.”

Through proprietary technology and a unified population health management solution, Lightbeam works to migrate healthcare clients from a traditional fee-for-service model to the more recent, value-based care model. Lightbeam has operated as a successful technology/SaaS business for six years. However, this kind of radical innovation requires a cohesive message to spark even greater growth. That’s where our team comes in.

“Agency Creative’s healthcare marketing team is taking Lightbeam through our Chemistry process, a five-step methodology designed to create powerful, authentic connections between clients and their customers,” said Scott Schindele, Account Director at Agency Creative. “This new message platform we develop for Lightbeam will include a go-to-market strategy and communications plan.”

Curious about how Agency Creative’s wildly successful healthcare marketing works? See our past work on major healthcare marketing campaigns that have achieved very healthy results.