A Fort Worth-based online automotive company has named Agency Creative their agency of record.
This new online concept is challenging old auto sales paradigms, leveraging the power of the web and looking for new ways to make car buying a more pleasant and productive experience.
“Car buying is evolving,” said Mark Wyatt, Founder and President of Agency Creative, “You have to meet the customer where they are today. That’s what this new brand is all about.”
The online automotive company selected Agency Creative because of its strategic acumen, creativity and experience launching new brands.
“This online automotive concept is picking up where CarMax and others have left off,” said Wyatt. “Our role is to make the brand something people notice.”
Agency Creative has been tasked with market research, strategic development, renaming the brand, logo development, website design and other integrated campaign tactics.