Agency Creative is looking outward to a new horizon. Our senior living marketing team has been working diligently with New Horizons Senior Living, an operator of senior living communities across the United States providing Independent Living, Assisted Living and Memory Care services, for the purpose of solidifying their brand story and setting them apart from others in the category.
Agency Creative is specifically tasked with positioning the New Horizons brand and designing tactics that include a responsive website that clearly communicates the organization’s brand promise and drives lead generation.
“New Horizons Senior Living is about improving the lives of seniors, while providing peace of mind and transparency to the adult child. We are quite impressed thus far with Agency Creative’s ability to quickly immerse themselves in our business. They understand the audience dynamics involved with targeting the adult children of seniors, and have developed a powerful positioning strategy from which we can launch our brand.” – Kevin Brown, CIO
Over the next few years New Horizons Senior Living’s operating company, East Lake Capital Management, plans to expand its senior living operations across the U.S. As new communities operate under the New Horizons brand, the senior living marketing and strategic positioning Agency Creative is developing and communicating will play a significant role in aligning individual retirement communities with the organizational structure and values of New Horizons.
Can’t wait to see how the website conveys New Horizons Senior Livings’ brand story? Check out some of our previous work.