Senior Living Marketing News: Strategic Branding on the Horizon

Strategic Branding on the Horizon

By Agency Creative
March 7th, 2017

Agency Creative is looking outward to a new horizon. Our senior living marketing team has been working diligently with New Horizons Senior Living, an operator of senior living communities across the United States providing Independent Living, Assisted Living and Memory Care services, for the purpose of solidifying their brand story and setting them apart from others in the category.


 
Agency Creative is specifically tasked with positioning the New Horizons brand and designing tactics that include a responsive website that clearly communicates the organization’s brand promise and drives lead generation.
 
 “New Horizons Senior Living is about improving the lives of seniors, while providing peace of mind and transparency to the adult child. We are quite impressed thus far with Agency Creative’s ability to quickly immerse themselves in our business. They understand the audience dynamics involved with targeting the adult children of seniors, and have developed a powerful positioning strategy from which we can launch our brand.”  – Kevin Brown, CIO
 
Over the next few years New Horizons Senior Living’s operating company, East Lake Capital Management, plans to expand its senior living operations across the U.S. As new communities operate under the New Horizons brand, the senior living marketing and strategic positioning Agency Creative is developing and communicating will play a significant role in aligning individual retirement communities with the organizational structure and values of New Horizons.
 
Can’t wait to see how the website conveys New Horizons Senior Livings’ brand story? Check out some of our previous work.

See our case studies >>

Senior Living Marketing News: Strategic Branding on the Horizon

Agency Creative is looking outward to a new horizon. Our senior living marketing team has been working diligently with New Horizons Senior Living, an operator of senior living communities across the United States providing Independent Living, Assisted Living and Memory Care services, for the purpose of solidifying their brand story and setting them apart from others in the category.


 
Agency Creative is specifically tasked with positioning the New Horizons brand and designing tactics that include a responsive website that clearly communicates the organization’s brand promise and drives lead generation.
 
 “New Horizons Senior Living is about improving the lives of seniors, while providing peace of mind and transparency to the adult child. We are quite impressed thus far with Agency Creative’s ability to quickly immerse themselves in our business. They understand the audience dynamics involved with targeting the adult children of seniors, and have developed a powerful positioning strategy from which we can launch our brand.”  – Kevin Brown, CIO
 
Over the next few years New Horizons Senior Living’s operating company, East Lake Capital Management, plans to expand its senior living operations across the U.S. As new communities operate under the New Horizons brand, the senior living marketing and strategic positioning Agency Creative is developing and communicating will play a significant role in aligning individual retirement communities with the organizational structure and values of New Horizons.
 
Can’t wait to see how the website conveys New Horizons Senior Livings’ brand story? Check out some of our previous work.

See our case studies >>


Recommend this article:

Agency Creative is looking outward to a new horizon. Our senior living marketing team has been working diligently with New Horizons Senior Living, an operator of senior living communities across the United States providing Independent Living, Assisted Living and Memory Care services, for the purpose of solidifying their brand story and setting them apart from others in the category.


 
Agency Creative is specifically tasked with positioning the New Horizons brand and designing tactics that include a responsive website that clearly communicates the organization’s brand promise and drives lead generation.
 
 “New Horizons Senior Living is about improving the lives of seniors, while providing peace of mind and transparency to the adult child. We are quite impressed thus far with Agency Creative’s ability to quickly immerse themselves in our business. They understand the audience dynamics involved with targeting the adult children of seniors, and have developed a powerful positioning strategy from which we can launch our brand.”  – Kevin Brown, CIO
 
Over the next few years New Horizons Senior Living’s operating company, East Lake Capital Management, plans to expand its senior living operations across the U.S. As new communities operate under the New Horizons brand, the senior living marketing and strategic positioning Agency Creative is developing and communicating will play a significant role in aligning individual retirement communities with the organizational structure and values of New Horizons.
 
Can’t wait to see how the website conveys New Horizons Senior Livings’ brand story? Check out some of our previous work.

See our case studies >>

News

Agency Creative Hires Bart Hirneise as Executive Creative Director

A Partnership Thirteen Years in the Making

Posted on:

Thirteen years ago, an up-and-coming copywriter named Bart Hirneise was freelancing at Agency Creative. Recently on the market and looking for his next opportunity, Bart liked the vibe of the agency, the clients and, in particular, the CEO, Mark Wyatt. The two quickly formed a bond around their straightforward, no-bull approach to producing great creative.

Read More »

Blog

How Being Emotional is Good for Brands

Identifying Your Brand’s Emotional Selling Point

Updated on:

The founder of Revlon cosmetics, Charles Revson, understood marketing better than most. “In the factories we make perfume,” he once said, “but in the stores we sell hope.” Revson understood the difference between a brand’s unique selling point and its emotional selling point (ESP).
Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.