The Agency Creative Pay Per Click Advertising Funnel
Every sales cycle now begins with what Google calls the Zero Moment of Truth. Essentially, it’s the customer’s built-in shopping funnel whereby they utilize the web to weed out and select brands and products. Agency Creative overlays our own optimized search funnel to assist your target audience in their winnowing process. The Agency Creative SEO funnel scientifically experiments with a range of variables to see what works and what doesn’t. You stand back and rake in the results. That’s the power of the Agency Creative Funnel.
7 Questions You Should Ask Before Changing Your Pay Per Click (PPC) Marketing Team
A Pay Per Click advertising campaign is only as good as the PPC advertising team you hire. Before you switch your PPC agency, ask yourself the following questions:
- Does this new PPC marketing provider think strategically?
There are all sorts of individuals out there who can throw together a Google AdWords campaign––but not everybody considers the goals of your business and your brand. Agency Creative is all about strategy. It’s the only way we know how to think.
- Is this new PPC team Google-Certified?
Google Certification can make the difference between a PPC campaign that flounders and one that outperforms. A Google-Certified PPC strategist has spent years in rigorous training. They have learned the ins and outs of effective Paid Search strategy and analysis. And if they are ever caught doing anything the least bit fishy, Google will yank that certification and penalize them monetary. Ouch! Our lead PPC strategist is Google-Certified and is one of only 91 individuals in this country who holds all four Google certifications.
- Will my business receive a dedicated PPC Management Team?
Continuity in a PPC team is the only way to insure that your business objectives and marketing goals are always at the forefront of the paid search plan. Agency Creative will make sure you get a dedicated PPC Management team who stays abreast of your results.
- Will I be kept in the loop with frequent reports about my PPC
An effective Paid Search campaign is all about constant monitoring and optimization. You will never be stuck paying fees that are unaccounted for. Agency Creative will keep you in the loop.
- Does this new PCC team understand that they are ambassadors
for my brand?
Agency Creative is all about building and growing brands. We will never do a PPC advertising campaign that is not brand correct. It goes against our DNA.
- Does this new PPC team live to make me money?
At the end of the day, if a PPC campaign isn’t creating qualified leads, sales conversions and providing an effective ROI, that PPC campaign is a failure. Agency Creative totally gets that.
What You Get From Us
We never put a PPC advertising campaign on autopilot. Our Google-certified specialists daily monitor results and tweak your paid search strategy. We make sure that the price per click fits your SEO goals and your paid search wallet. Here’s what you get:
- Competitive Analysis
- Keyword Research
- Sponsored Search Ads
- Contextual Advertising
- Regular Analytics
- A-B Testing
- PPC Landing Pages
- Geo-targeting /
Re-targeting where relevant
- Weekly Monitoring
- Monthly Reporting
- Key Performance Indicators
- Keyword Bidding