These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:
1. Video Makes a Website Sticky
Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.
2. Videos Drive Traffic
Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.
3. Videos Help with Upsell
Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.
4. Videos can Give Your Content a Voice
According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.
5. Video Adds Movement
Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.
6. Video Makes Your Brand Seem Bigger
A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?
Interested in adding video to your current website? Give us a ring toll free at 866.642.7559.