6 Reasons To Add Video Content to Your Website | Piping Fresh Marketing Blog

6 Compelling Reasons To Add Video Content to Your Website

By Agency Creative
December 27th, 2013

These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:

1. Video Makes a Website Sticky

Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.

2. Videos Drive Traffic

Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.

3. Videos Help with Upsell

Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.

4. Videos can Give Your Content a Voice

According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.

5. Video Adds Movement

Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.

6. Video Makes Your Brand Seem Bigger

A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?

Interested in adding video to your current website? Give us a ring toll free at 866.642.7559.

We are a Dallas Advertising Agency specializing in video scripting and development.

These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:

1. Video Makes a Website Sticky

Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.

2. Videos Drive Traffic

Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.

3. Videos Help with Upsell

Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.

4. Videos can Give Your Content a Voice

According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.

5. Video Adds Movement

Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.

6. Video Makes Your Brand Seem Bigger

A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?

Interested in adding video to your current website? Give us a ring toll free at 866.642.7559.

We are a Dallas Advertising Agency specializing in video scripting and development.


Recommend this article:

These days a website without video content is a lot like a banjo picker without fingers. There’s strumming going on, but nobody calls it music. Here are 6 reasons you should consider adding video content to your organization’s site:

1. Video Makes a Website Sticky

Want to improve your website’s bounce rate? Add video. Video is a great way to provide a product demo, a tutorial or simply to increase involvement like this recent Ralph Lauren video. Increase stickiness, improve revenues.

2. Videos Drive Traffic

Search engine now includes video in search results. Do a search for the Samsung Galaxy Wrist Phone and this cool video is likely to come up in your results. Proper SEO can make your videos sing.

3. Videos Help with Upsell

Videos can convey data in less time. Rather than having to actively read stats, the viewer can passively absorb large swathes of data. Take this video on the safety features on the new Volvo S60.

4. Videos can Give Your Content a Voice

According to Susan Weinschenk, a noted Ph.D. and psychology consultant for brands like Disney and Walmart, the simple addition of a human voice converts information into meaningful content. Add to that, a human face and the message instantly becomes more credible. Take this basic video overview for Dallas-based Office Furniture Source.

5. Video Adds Movement

Also, according to Weinschenk, another thing that runs deep in our anthropological DNA is the almost Pavlovian response to movement. Our pulse quickens, we focus more clearly, we zone in, not out. Take a peak at this rockin’, quick-cut video for the Dallas-Fort Worth Fellowship of Christian Athletes. Jesus is the Rock and he rolled my blues away.

6. Video Makes Your Brand Seem Bigger

A well-produced video on your site makes your brand seem more prestigious. Take a moment to watch this video for Tyler Technologies. Does this company feel big and broad-shouldered, or what?

Interested in adding video to your current website? Give us a ring toll free at 866.642.7559.

We are a Dallas Advertising Agency specializing in video scripting and development.

Leave a Reply

You must be logged in to post a comment.

-->

News

Direct Care Staffing Announces New Partnership with Agency Creative

Agency Creative Partners with Direct Care Staffing

Posted on:

Agency Creative is proud to announce our partnership with Direct Care Staffing. Seeking to be DFW’s most reliable source for Certified Nursing Assistants (CNA), DCS serves as both a commodity and a resource for staffing CNAs in roles from home health caregivers to hospitals of many sizes.

Read More »

Blog

Unbounce CTA Conference Highlights Pt 2 | Agency Creative

CTA Conference 2017 Highlights

Part 2

Posted on:

In case you missed last week’s post Agency Creative sent one of their own to Vancouver, Canada to hear from the best of the best at Unbounce’s Call to Action Conference. Last week she shared some of her favorite quotes from the conference here for us all! Today we are sharing more of her favorites! Check back next week for part three. There’s simply too much goodness for one post!

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.