2014 has been a pretty great year. Job creation is up. Gas prices are down. Americans are more optimistic than they’ve been in quite a while. On top of all that, our marketing blogs are being read by more folks all the time. Here are some of this year’s most popular marketing insights and topics that caught your notice.
TOPIC: The Essential Steps to a Successful Marketing Plan
Back in March we outlined the basics of developing a successful marketing plan. We boiled it down to five fundamental steps. Conveniently, they fit on the fingers of one hand. So if you are in the throes of planning for your 2015 marketing budget, this blog is worth a revisit.
TOPIC: Do User-Generated Reviews Influence Hotel Booking?
This summer we explored the role that consumer-generated reviews play in hotel marketing. The blog
unpacks a recent study fielded by Penn State. We wish our hotel marketing friends all of the best reviews this holiday season.
TOPIC: Is Billboard Advertising Still Relevant?
Another popular blog analyzed outdoor as a marketing tool. A professor of advertising at Boston University argues that in this on-demand age outdoor advertising represents the last real stronghold of a shared marketing experience. We explored this notion and looked at how digital billboards are transforming outdoor marketing.
2014 is almost done. And 2015 is on its way. Is your marketing department ready? If you’d like to pick our brains about your own marketing conundrum, contact us today toll-free at 866.642.7559.