Big Box Stores That Fit in Your Hand | Piping Fresh Marketing Blog

Big Box Stores That Fit in Your Hand

By Agency Creative
February 22nd, 2013

It’s the Amazoning of America. Online shopping has put such a major dent in sales of brick and mortars that something has to be done.

“We are living in the age of the customer, and you can either fight these trends…or you can embrace them,” said Joel Anderson, the chief executive of Walmart.com. “We have a lot of assets, but they’re only assets if you embrace the trends of the customers.”

Walmart, as well as stores like Macy’s, Best Buy and the Container Store are rethinking their big box locations form the inside out. Less and less square footage is being dedicated to merchandise. More and more real estate is going to service customers’ online buying habits. For instance, stores like Sears are adding Web return centers, pickup locations, payment booths and even drive-thru windows for online sales.

In April, Walmart began a service for cash only customers. Here’s how it works. The shopper orders merchandise online from his home and pays for it at a store when they picked it up. Today, Apple lets customers place orders online and pick up items within a day at a selected location, to avoid hefty shipping charges. Big box electronics stores like Best Buy are doing the same.

This shake up in the way big box outlets are meeting this emerging need is also impacting e-commerce venues. Online companies like Blue Nile and eBags are now shipping to physical locations like Toys “R” Us, so that their customers can pick up items near there homes instead of having them shipped.

The Internet continues to reshape how people shop, share and network. A better understanding of your customer’s shifting shopping habits will not only change how you market your brand, but will refashion how transactions are made.

We are a Dallas Advertising Agency specializing in identifying Brand Insights.

It’s the Amazoning of America. Online shopping has put such a major dent in sales of brick and mortars that something has to be done.

“We are living in the age of the customer, and you can either fight these trends…or you can embrace them,” said Joel Anderson, the chief executive of Walmart.com. “We have a lot of assets, but they’re only assets if you embrace the trends of the customers.”

Walmart, as well as stores like Macy’s, Best Buy and the Container Store are rethinking their big box locations form the inside out. Less and less square footage is being dedicated to merchandise. More and more real estate is going to service customers’ online buying habits. For instance, stores like Sears are adding Web return centers, pickup locations, payment booths and even drive-thru windows for online sales.

In April, Walmart began a service for cash only customers. Here’s how it works. The shopper orders merchandise online from his home and pays for it at a store when they picked it up. Today, Apple lets customers place orders online and pick up items within a day at a selected location, to avoid hefty shipping charges. Big box electronics stores like Best Buy are doing the same.

This shake up in the way big box outlets are meeting this emerging need is also impacting e-commerce venues. Online companies like Blue Nile and eBags are now shipping to physical locations like Toys “R” Us, so that their customers can pick up items near there homes instead of having them shipped.

The Internet continues to reshape how people shop, share and network. A better understanding of your customer’s shifting shopping habits will not only change how you market your brand, but will refashion how transactions are made.

We are a Dallas Advertising Agency specializing in identifying Brand Insights.


Recommend this article:

It’s the Amazoning of America. Online shopping has put such a major dent in sales of brick and mortars that something has to be done.

“We are living in the age of the customer, and you can either fight these trends…or you can embrace them,” said Joel Anderson, the chief executive of Walmart.com. “We have a lot of assets, but they’re only assets if you embrace the trends of the customers.”

Walmart, as well as stores like Macy’s, Best Buy and the Container Store are rethinking their big box locations form the inside out. Less and less square footage is being dedicated to merchandise. More and more real estate is going to service customers’ online buying habits. For instance, stores like Sears are adding Web return centers, pickup locations, payment booths and even drive-thru windows for online sales.

In April, Walmart began a service for cash only customers. Here’s how it works. The shopper orders merchandise online from his home and pays for it at a store when they picked it up. Today, Apple lets customers place orders online and pick up items within a day at a selected location, to avoid hefty shipping charges. Big box electronics stores like Best Buy are doing the same.

This shake up in the way big box outlets are meeting this emerging need is also impacting e-commerce venues. Online companies like Blue Nile and eBags are now shipping to physical locations like Toys “R” Us, so that their customers can pick up items near there homes instead of having them shipped.

The Internet continues to reshape how people shop, share and network. A better understanding of your customer’s shifting shopping habits will not only change how you market your brand, but will refashion how transactions are made.

We are a Dallas Advertising Agency specializing in identifying Brand Insights.

Leave a Reply

You must be logged in to post a comment.

-->

News

Improving Adult Literacy: Agency Creative & LIFT Texas team up in Big D

Agency Creative partners with Literacy Instruction for Texas to bring attention to one of Dallas’ biggest problems

Posted on:

Big D has a big problem and it’s not pretty. The effects are far-reaching and hit closer to home than you would imagine.

Simply put, the problem is adults who cannot read. By 2030, over 1/3 of adults in Dallas will be illiterate. That’s over 1 million North Texans.

Read More »

Blog

To Hashflag or Not To Hashflag, THAT Is The Question - Piping Fresh Blog from Agency Creative, a premier Dallas Marketing Agency

To Hashflag, or not to Hashflag, that is the question. #AgencyCreative

Posted on:

No, that is not a typo, we did not mean hashtag. A hashflag is an image that appears after a specific hashtag when tweeted out and embedded on Twitter. These usually occur during big events such as the Super Bowl or popular holidays. Twitter hashflags, or custom Twitter emojis as they are commonly referred to, will cost you a pretty penny upward of one million dollars depending on the brand campaign, the specs or if you plan to use them for advertising a brand vs showcasing an event.

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.