The smartphone has revolutionized how the world shops, compares prices and ultimately purchases goods and services. The tide has turned.
Today, we use our mobile devices to search for a product or service more often than we use a traditional desktop computer.
We can all safely assume that mobile marketing is working. The question is: is your mobile marketing working as hard as it could?
Here are a few cool mobile marketing tools that can help your business know what mobile marketing campaigns are working and what ones need tweaking.
Adjust picks up where your average in-app analytics tools leave off. Its sleekly designed solution helps marketers drill down to determine if they are getting a solid return on their mobile ad investment. Based in Berlin, Germany, Adjust is an official Facebook mobile measurement partner. Being German, Adjust’s streamlined dashboards are not only beautiful, they are insanely efficient. They provide actionable metrics that allow advertisers to react in real time and target those resources with the best ROI.
AppsFlyer’s nativetrack technology is integrated in more than 600 ad networks and media sources so managers can monitor the success of their various mobile ad campaigns. AppsFlyer is also an official Facebook and Twitter mobile measurement partner. Bottom line, it offers marketers an elegant one-stop analytics resource that provides unbiased attribution, in-app user engagement, lifetime value analysis and retargeting insight.
Localytics is an analytics resource that’s used by an impressive list of companies––names like eBay, ESPN and the New York Times. It comes with a host of great features. Its user profiles service allows Localytics to collect, manage and share all relevant data about users across an array of platforms. This uniquely analyzes user attributes regardless of time dimensions. Pretty cool tool.
Upsight is a company created by the merger of Kontagent and Playhaven a few years back. It provides mobile ad managers with an advanced analytics resource. Their DataMine product offers a newly enhanced mobile business intelligence platform that doubles the speed of their earlier versions. This very visual tool pairs existing business intelligence solutions for easier data visualization.
If your company is interested in taking your mobile campaign analytics to the next level, one of these ingenious mobile marketing tools could be just the ticket.