Social Media Agency | Social Media Strategy

Do Facebook “likes” impact business results?

By Agency Creative
May 3rd, 2013

Social media is tricky business. Just ask any Social Media Agency. And even though most businesses are quick to set up a Google+ or Facebook page, they aren’t always sure why they are doing this. The unspoken question is this: does social media do anything positive for my business or am I just trying to look cool?

Your Social Media Agency will be quick to assure you that a well-honed social media strategy has tremendous upsides. One, it’s cheap. No media to buy. No graphic designer to hire. Two, it is great for after market support. A customer has a question or issue, you’re on it with links, rebates and videos. Three, it raises brand awareness. The “like” button is a mechanism for tremendous word-of-mouth. And did we mention, it is cheap?

But the value of social media for business results may be underestimated. Could it be that having lots of Twitter followers and tons of Facebook “likes” is actually an indicator of product quality and a driver of sales?

In a study published by the American Journal of Medical Quality, there appears to be a correlation between the number of “likes” a hospital Facebook page receives and its mortality rate. The survey analyzed 40 hospital Facebook pages within a 25-mile radius of New York City. It focused on the relationship between 30-day mortality rates and the number of Facebook “likes,” as well as the correlation between “likes” and patient recommendations.

The survey findings suggest a positive relationship between patient recommendations and Facebook “likes,” along with a significant negative connection between 30-day mortality rates and Facebook likes. Bottom line? A higher number of Facebook likes were tied to lower patient mortality rates.

And that’s not all. The hospitals with more Facebook “likes” had more frequent social media engagement. This includes posts and responses by hospital administrators, as well as posts from patients and community members. The hospitals with a greater social media presence delivered an overall positive hospital experience to patients.

So what are we to make of all this? A strong social media presence means fewer people die? Not exactly. It does indicate that social media excellence is rewarded. And that social media excellence may be indicative of higher standards, greater resources, more funding and a more highly qualified staff. A well-maintained Facebook page may be an indication that this hospital, business or club does all things well.

Whatever the precise correlation may be, one thing is clear: social media venues like Facebook, LinkedIn, Yelp and Google+ provide businesses and organizations a grapevine for its patients, customers and supporters to broadcast positive reviews and engage with their friends. And this is always good for business.

Social media is tricky business. Just ask any Social Media Agency. And even though most businesses are quick to set up a Google+ or Facebook page, they aren’t always sure why they are doing this. The unspoken question is this: does social media do anything positive for my business or am I just trying to look cool?

Your Social Media Agency will be quick to assure you that a well-honed social media strategy has tremendous upsides. One, it’s cheap. No media to buy. No graphic designer to hire. Two, it is great for after market support. A customer has a question or issue, you’re on it with links, rebates and videos. Three, it raises brand awareness. The “like” button is a mechanism for tremendous word-of-mouth. And did we mention, it is cheap?

But the value of social media for business results may be underestimated. Could it be that having lots of Twitter followers and tons of Facebook “likes” is actually an indicator of product quality and a driver of sales?

In a study published by the American Journal of Medical Quality, there appears to be a correlation between the number of “likes” a hospital Facebook page receives and its mortality rate. The survey analyzed 40 hospital Facebook pages within a 25-mile radius of New York City. It focused on the relationship between 30-day mortality rates and the number of Facebook “likes,” as well as the correlation between “likes” and patient recommendations.

The survey findings suggest a positive relationship between patient recommendations and Facebook “likes,” along with a significant negative connection between 30-day mortality rates and Facebook likes. Bottom line? A higher number of Facebook likes were tied to lower patient mortality rates.

And that’s not all. The hospitals with more Facebook “likes” had more frequent social media engagement. This includes posts and responses by hospital administrators, as well as posts from patients and community members. The hospitals with a greater social media presence delivered an overall positive hospital experience to patients.

So what are we to make of all this? A strong social media presence means fewer people die? Not exactly. It does indicate that social media excellence is rewarded. And that social media excellence may be indicative of higher standards, greater resources, more funding and a more highly qualified staff. A well-maintained Facebook page may be an indication that this hospital, business or club does all things well.

Whatever the precise correlation may be, one thing is clear: social media venues like Facebook, LinkedIn, Yelp and Google+ provide businesses and organizations a grapevine for its patients, customers and supporters to broadcast positive reviews and engage with their friends. And this is always good for business.


Recommend this article:

Social media is tricky business. Just ask any Social Media Agency. And even though most businesses are quick to set up a Google+ or Facebook page, they aren’t always sure why they are doing this. The unspoken question is this: does social media do anything positive for my business or am I just trying to look cool?

Your Social Media Agency will be quick to assure you that a well-honed social media strategy has tremendous upsides. One, it’s cheap. No media to buy. No graphic designer to hire. Two, it is great for after market support. A customer has a question or issue, you’re on it with links, rebates and videos. Three, it raises brand awareness. The “like” button is a mechanism for tremendous word-of-mouth. And did we mention, it is cheap?

But the value of social media for business results may be underestimated. Could it be that having lots of Twitter followers and tons of Facebook “likes” is actually an indicator of product quality and a driver of sales?

In a study published by the American Journal of Medical Quality, there appears to be a correlation between the number of “likes” a hospital Facebook page receives and its mortality rate. The survey analyzed 40 hospital Facebook pages within a 25-mile radius of New York City. It focused on the relationship between 30-day mortality rates and the number of Facebook “likes,” as well as the correlation between “likes” and patient recommendations.

The survey findings suggest a positive relationship between patient recommendations and Facebook “likes,” along with a significant negative connection between 30-day mortality rates and Facebook likes. Bottom line? A higher number of Facebook likes were tied to lower patient mortality rates.

And that’s not all. The hospitals with more Facebook “likes” had more frequent social media engagement. This includes posts and responses by hospital administrators, as well as posts from patients and community members. The hospitals with a greater social media presence delivered an overall positive hospital experience to patients.

So what are we to make of all this? A strong social media presence means fewer people die? Not exactly. It does indicate that social media excellence is rewarded. And that social media excellence may be indicative of higher standards, greater resources, more funding and a more highly qualified staff. A well-maintained Facebook page may be an indication that this hospital, business or club does all things well.

Whatever the precise correlation may be, one thing is clear: social media venues like Facebook, LinkedIn, Yelp and Google+ provide businesses and organizations a grapevine for its patients, customers and supporters to broadcast positive reviews and engage with their friends. And this is always good for business.

Leave a Reply

You must be logged in to post a comment.

-->

News

Direct Care Staffing Announces New Partnership with Agency Creative

Agency Creative Partners with Direct Care Staffing

Posted on:

Agency Creative is proud to announce our partnership with Direct Care Staffing. Seeking to be DFW’s most reliable source for Certified Nursing Assistants (CNA), DCS serves as both a commodity and a resource for staffing CNAs in roles from home health caregivers to hospitals of many sizes.

Read More »

Blog

Unbounce CTA Conference Highlights Pt 2 | Agency Creative

CTA Conference 2017 Highlights

Part 2

Posted on:

In case you missed last week’s post Agency Creative sent one of their own to Vancouver, Canada to hear from the best of the best at Unbounce’s Call to Action Conference. Last week she shared some of her favorite quotes from the conference here for us all! Today we are sharing more of her favorites! Check back next week for part three. There’s simply too much goodness for one post!

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.