Credit Union Marketing Strategies | Piping Fresh Marketing Blog

Eight Best Practices for Maximizing Your Credit Union Marketing

By Scott Schindele
February 4th, 2015

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed. Here are eight best practices that can maximize your credit union marketing strategies:

Traditional channels still work

It is important that traditional tactics not be entirely abandoned. Many credit unions continue to report strong results from traditional channels.

“Traditional media is by no means dead,” said Bo McDonald, president of Your Marketing Company. “We have a credit union that successfully uses traditional radio as its main driver of traffic. It really comes down to specific markets and the marketing messages.”

An integrated approach of digital plus traditional is likely the best policy for your credit union marketing. Don’t throw the baby out with the bath water.

Effective landing pages are essential for credit union marketing

A Gartner survey found that 51 percent of companies planned to increase their digital marketing budget by 17 percent on average in 2015. But digital is by no means a magic bullet. To get the most impact from your combined digital and traditional ad dollars, your credit union marketing must include strong digital landing pages. An effective landing page includes a headline and visual that matches your originating ad, spot, e-blast, etc. It should also include a time-sensitive offer, a clear call to action and a prominent lead-generating form.

Know your brand

Can you describe your brand in one sentence? If you can’t, then your traditional and digital marketing will likely be all over the place. Determine your credit union’s brand message, tone and look, then police it relentlessly in every deliverable. This is the only way that your marketing will be cohesive and impactful.

Invest in SEO (search engine optimization)

Your credit union’s website should be more than an online brochure. It should be a fully optimized “salesperson” solidly networked with the major search engines. Giving your old website a facelift is all well and good but unless you are investing in SEO, your pretty new website will have only minimal selling power.

CreditUnion_Market_quote

Financial marketing is a relationship

Banks and credit unions are not just about products and transactions, they are about relationships. This is why vibrant social media is not an option for credit union marketing, it is an essential. Remember: relationships are all about dialogue. Today’s dialogue is happening on Facebook, Twitter and Google+.

Track and measure

As credit unions put more money into the digital channel, ROI becomes even more transparent. Built-in metrics like Google Analytics enables your marketing department to track what is working and what isn’t.

Provide value

Credit union customers need more than financial products; they need financial insights. Populate your emails, newsletters and websites with valuable-information – things like infographics and articles on planning for retirement, locking in the best mortgage rate, avoiding identity theft and how to negotiate a better price on your next car.

Find an agency partner you can depend on

A recent Adobe Digital study found that many marketers are learning about digital marketing on the go and their knowledge of online advertising, metrics and ROI are sketchy at best. This is doubly true for the average time-strapped credit union marketing manager. To make sure that your credit union is wisely investing its marketing dollars, consider adding a fully integrated advertising agency to your marketing team.

If you have any questions about how to stretch your credit union marketing dollars, contact us today toll-free at 866.642.7559.

We are a Dallas Advertising Agency with expertise in integrated marketing.

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed. Here are eight best practices that can maximize your credit union marketing strategies:

Traditional channels still work

It is important that traditional tactics not be entirely abandoned. Many credit unions continue to report strong results from traditional channels.

“Traditional media is by no means dead,” said Bo McDonald, president of Your Marketing Company. “We have a credit union that successfully uses traditional radio as its main driver of traffic. It really comes down to specific markets and the marketing messages.”

An integrated approach of digital plus traditional is likely the best policy for your credit union marketing. Don’t throw the baby out with the bath water.

Effective landing pages are essential for credit union marketing

A Gartner survey found that 51 percent of companies planned to increase their digital marketing budget by 17 percent on average in 2015. But digital is by no means a magic bullet. To get the most impact from your combined digital and traditional ad dollars, your credit union marketing must include strong digital landing pages. An effective landing page includes a headline and visual that matches your originating ad, spot, e-blast, etc. It should also include a time-sensitive offer, a clear call to action and a prominent lead-generating form.

Know your brand

Can you describe your brand in one sentence? If you can’t, then your traditional and digital marketing will likely be all over the place. Determine your credit union’s brand message, tone and look, then police it relentlessly in every deliverable. This is the only way that your marketing will be cohesive and impactful.

Invest in SEO (search engine optimization)

Your credit union’s website should be more than an online brochure. It should be a fully optimized “salesperson” solidly networked with the major search engines. Giving your old website a facelift is all well and good but unless you are investing in SEO, your pretty new website will have only minimal selling power.

CreditUnion_Market_quote

Financial marketing is a relationship

Banks and credit unions are not just about products and transactions, they are about relationships. This is why vibrant social media is not an option for credit union marketing, it is an essential. Remember: relationships are all about dialogue. Today’s dialogue is happening on Facebook, Twitter and Google+.

Track and measure

As credit unions put more money into the digital channel, ROI becomes even more transparent. Built-in metrics like Google Analytics enables your marketing department to track what is working and what isn’t.

Provide value

Credit union customers need more than financial products; they need financial insights. Populate your emails, newsletters and websites with valuable-information – things like infographics and articles on planning for retirement, locking in the best mortgage rate, avoiding identity theft and how to negotiate a better price on your next car.

Find an agency partner you can depend on

A recent Adobe Digital study found that many marketers are learning about digital marketing on the go and their knowledge of online advertising, metrics and ROI are sketchy at best. This is doubly true for the average time-strapped credit union marketing manager. To make sure that your credit union is wisely investing its marketing dollars, consider adding a fully integrated advertising agency to your marketing team.

If you have any questions about how to stretch your credit union marketing dollars, contact us today toll-free at 866.642.7559.

We are a Dallas Advertising Agency with expertise in integrated marketing.


Recommend this article:

As more and more credit union marketers shift their marketing funds from traditional channels to digital channels, it is important that best practices be observed. Here are eight best practices that can maximize your credit union marketing strategies:

Traditional channels still work

It is important that traditional tactics not be entirely abandoned. Many credit unions continue to report strong results from traditional channels.

“Traditional media is by no means dead,” said Bo McDonald, president of Your Marketing Company. “We have a credit union that successfully uses traditional radio as its main driver of traffic. It really comes down to specific markets and the marketing messages.”

An integrated approach of digital plus traditional is likely the best policy for your credit union marketing. Don’t throw the baby out with the bath water.

Effective landing pages are essential for credit union marketing

A Gartner survey found that 51 percent of companies planned to increase their digital marketing budget by 17 percent on average in 2015. But digital is by no means a magic bullet. To get the most impact from your combined digital and traditional ad dollars, your credit union marketing must include strong digital landing pages. An effective landing page includes a headline and visual that matches your originating ad, spot, e-blast, etc. It should also include a time-sensitive offer, a clear call to action and a prominent lead-generating form.

Know your brand

Can you describe your brand in one sentence? If you can’t, then your traditional and digital marketing will likely be all over the place. Determine your credit union’s brand message, tone and look, then police it relentlessly in every deliverable. This is the only way that your marketing will be cohesive and impactful.

Invest in SEO (search engine optimization)

Your credit union’s website should be more than an online brochure. It should be a fully optimized “salesperson” solidly networked with the major search engines. Giving your old website a facelift is all well and good but unless you are investing in SEO, your pretty new website will have only minimal selling power.

CreditUnion_Market_quote

Financial marketing is a relationship

Banks and credit unions are not just about products and transactions, they are about relationships. This is why vibrant social media is not an option for credit union marketing, it is an essential. Remember: relationships are all about dialogue. Today’s dialogue is happening on Facebook, Twitter and Google+.

Track and measure

As credit unions put more money into the digital channel, ROI becomes even more transparent. Built-in metrics like Google Analytics enables your marketing department to track what is working and what isn’t.

Provide value

Credit union customers need more than financial products; they need financial insights. Populate your emails, newsletters and websites with valuable-information – things like infographics and articles on planning for retirement, locking in the best mortgage rate, avoiding identity theft and how to negotiate a better price on your next car.

Find an agency partner you can depend on

A recent Adobe Digital study found that many marketers are learning about digital marketing on the go and their knowledge of online advertising, metrics and ROI are sketchy at best. This is doubly true for the average time-strapped credit union marketing manager. To make sure that your credit union is wisely investing its marketing dollars, consider adding a fully integrated advertising agency to your marketing team.

If you have any questions about how to stretch your credit union marketing dollars, contact us today toll-free at 866.642.7559.

We are a Dallas Advertising Agency with expertise in integrated marketing.

Leave a Reply

You must be logged in to post a comment.

-->

News


Featured Video Play Icon

Making a BIG Impact in a Little Bit of Time

Posted on:

What do you do when you’re given three weeks to concept, plan and launch a major fundraising campaign that will help raise adult literacy rates in North Texas?

You take three deep breaths (one for each week) and pour your heart into your work. Because THIS is your chance to do some good in the world.

Read More »

Blog

marketing dashboard , marketing tools 2018

Marketer, Meet Dashboard. 2018’s Must-Have Tool

How to Get Multichannel Marketing Data All In One Place

Posted on:

As marketers in today’s landscape, we’re blessed with a plethora of marketing channels, platforms, and capabilities but also burdened by it. How do we decide which avenues to explore? Which to abandon? How do we track the spend, performance, and effectiveness of each? How can we compare one tactic to another easily? Answer: Marketing dashboard!

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.