PPC | Pay Per Click | Cyber Monday | Agency Creative

PPC Tips for a Better Cyber Monday

By Agency Creative
November 16th, 2012

Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar.  But these days, online marketers have another day to plan for: Cyber Monday.  So how do e-tail marketers compete in this online ocean of lower margins and higher competition?  Well, Pay Per Click (PPC), of course.  So here are three PPC techniques that we think will make your online sales all the merrier.

  1.  

1.  Product Feeds that Save

Take advantage of Google’s Product Feed.  It offers a much higher ROI than traditional text ads.  But be prepared.  Most online merchants upload their entire catalog and bid the same for all products.  Instead, bid on each product individually.  It’s easy.  Just create a new field in your product feed named “adwords grouping.”  Put each product ID there, then create product targets for each product.  Launch your PPC campaign, then optimize bids at the keyword level.  This will save you a ton.

2.  Avoid Generic PPC Ad Copy

Rather than lumping all your products in one ad group and banging out some generic catch-all copy, get granular.  Create piece-specific PPC ads for each individual product with specific product copy.  This pre-qualifies your prospect, improves your click-through and has been known to quadruple your product sales.

 3.  PPC that Reduces Your Cost Per Click

You probably know that Google uses a quality score to set bid prices and ad rankings.  But here’s a secret: they are not the only search engines that do this.  Third party engines like Nextag and Shopzilla do pretty much the same thing.  So if you have good click through on a product ad on Google, these third party engines will offer you discounts and better ad position.  The better a product sales the better the deal you can cut. 

 So get ready for Cyber Monday.  It’s right around the corner.

 Agency Creative is a Dallas Branding Agency  specializing in SEO and PPC

Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar.  But these days, online marketers have another day to plan for: Cyber Monday.  So how do e-tail marketers compete in this online ocean of lower margins and higher competition?  Well, Pay Per Click (PPC), of course.  So here are three PPC techniques that we think will make your online sales all the merrier.

  1.  

1.  Product Feeds that Save

Take advantage of Google’s Product Feed.  It offers a much higher ROI than traditional text ads.  But be prepared.  Most online merchants upload their entire catalog and bid the same for all products.  Instead, bid on each product individually.  It’s easy.  Just create a new field in your product feed named “adwords grouping.”  Put each product ID there, then create product targets for each product.  Launch your PPC campaign, then optimize bids at the keyword level.  This will save you a ton.

2.  Avoid Generic PPC Ad Copy

Rather than lumping all your products in one ad group and banging out some generic catch-all copy, get granular.  Create piece-specific PPC ads for each individual product with specific product copy.  This pre-qualifies your prospect, improves your click-through and has been known to quadruple your product sales.

 3.  PPC that Reduces Your Cost Per Click

You probably know that Google uses a quality score to set bid prices and ad rankings.  But here’s a secret: they are not the only search engines that do this.  Third party engines like Nextag and Shopzilla do pretty much the same thing.  So if you have good click through on a product ad on Google, these third party engines will offer you discounts and better ad position.  The better a product sales the better the deal you can cut. 

 So get ready for Cyber Monday.  It’s right around the corner.

 Agency Creative is a Dallas Branding Agency  specializing in SEO and PPC


Recommend this article:

Black Friday – the Friday before Thanksgiving – has long been the most important day on the retail calendar.  But these days, online marketers have another day to plan for: Cyber Monday.  So how do e-tail marketers compete in this online ocean of lower margins and higher competition?  Well, Pay Per Click (PPC), of course.  So here are three PPC techniques that we think will make your online sales all the merrier.

  1.  

1.  Product Feeds that Save

Take advantage of Google’s Product Feed.  It offers a much higher ROI than traditional text ads.  But be prepared.  Most online merchants upload their entire catalog and bid the same for all products.  Instead, bid on each product individually.  It’s easy.  Just create a new field in your product feed named “adwords grouping.”  Put each product ID there, then create product targets for each product.  Launch your PPC campaign, then optimize bids at the keyword level.  This will save you a ton.

2.  Avoid Generic PPC Ad Copy

Rather than lumping all your products in one ad group and banging out some generic catch-all copy, get granular.  Create piece-specific PPC ads for each individual product with specific product copy.  This pre-qualifies your prospect, improves your click-through and has been known to quadruple your product sales.

 3.  PPC that Reduces Your Cost Per Click

You probably know that Google uses a quality score to set bid prices and ad rankings.  But here’s a secret: they are not the only search engines that do this.  Third party engines like Nextag and Shopzilla do pretty much the same thing.  So if you have good click through on a product ad on Google, these third party engines will offer you discounts and better ad position.  The better a product sales the better the deal you can cut. 

 So get ready for Cyber Monday.  It’s right around the corner.

 Agency Creative is a Dallas Branding Agency  specializing in SEO and PPC

Leave a Reply

You must be logged in to post a comment.

-->

News

Improving Adult Literacy: Agency Creative & LIFT Texas team up in Big D

Agency Creative partners with Literacy Instruction for Texas to bring attention to one of Dallas’ biggest problems

Posted on:

Big D has a big problem and it’s not pretty. The effects are far-reaching and hit closer to home than you would imagine.

Simply put, the problem is adults who cannot read. By 2030, over 1/3 of adults in Dallas will be illiterate. That’s over 1 million North Texans.

Read More »

Blog

To Hashflag or Not To Hashflag, THAT Is The Question - Piping Fresh Blog from Agency Creative, a premier Dallas Marketing Agency

To Hashflag, or not to Hashflag, that is the question. #AgencyCreative

Posted on:

No, that is not a typo, we did not mean hashtag. A hashflag is an image that appears after a specific hashtag when tweeted out and embedded on Twitter. These usually occur during big events such as the Super Bowl or popular holidays. Twitter hashflags, or custom Twitter emojis as they are commonly referred to, will cost you a pretty penny upward of one million dollars depending on the brand campaign, the specs or if you plan to use them for advertising a brand vs showcasing an event.

Read More »

Contact Us

Agency Creative wants to be your marketing agency. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm. Contact us today.

Please leave this field empty.